Astound Commerce adds social marketing to suite of e-commerce services through integration of Groove

London, UK – 7th November, 2017 – Digital commerce experts Astound Commerce today announced the integration of Groove, an award-winning digital and social marketing agency, into its existing e-commerce and digital solutions offering. Through this integration, Astound now provides a comprehensive, fully integrated approach to digital strategy, combining e-commerce, marketing, customer experience, technology, analytics and insights to deliver value to global brands and retailers.

This deal combines Astound Commerce’s digital commerce leadership and technical go-to-market capabilities with Groove’s marketing and social publishing expertise. The result is a global digital connected commerce agency built to meet the needs of brands and retailers as technology and consumer expectations evolve.

“The power of uniting Astound Commerce and the experts from Groove goes well beyond technology and marketing execution,” said Igor Gorin, CEO of Astound Commerce. “Our like-minded companies share a passion for solving complex technical and business problems, engaging and connecting brands with customers and a vision to deliver better solutions faster.”

“Our customers have been requesting the types of services Groove offers for some time and so it is fantastic to be able to expand our offering through this acquisition,” commented Astound’s UK MD, Terry Hunter. “We are looking forward to helping brands and retailers engage with customers like they never have before.”

Over the last 17 years, Astound Commerce has built a powerful digital commerce agency based on the relentless pursuit of concrete results for global brands leading the digital revolution. Groove’s social marketing technology uses behavioural science to create unique digital experiences that build emotional connections between brands and consumers. Astound Commerce’s new and existing clients will be able to harness this expertise to increase customer engagement.

“We’re excited to join the Astound Commerce team,” said Sean Dunn, Managing Director and founder of Groove. “This move is a direct response to the changing landscape and its effect on the buyer-brand relationship. By connecting authentic brand relationships to leading-edge technology, our combined solutions will ultimately help our clients win in the age of the connected consumer.”

To learn more about Astound Commerce’s unique approach to digital commerce, click here.