Educating the next-generation of PR superstars
What do Cluedo, Marks & Spencer and the first commercial railway have in common? They were all gifted to us by Leeds. And on Wednesday 23rd October, Babel decided to give a lit
Party conference season: a golden opportunity to reposition brands
As this year’s political party conference season draws to a close, it is a good time to reflect on how each of the major parties were able to capitalise on the rather unique oppo
Social media: the beans on toast of PR
Before technology allowed everyone, consumers and brands alike, to broadcast their reactions to every major and small event possible, the management of brand reputation seemed a sl
The making of a thoroughly modern PR professional
What skills do you need to be attractive to PR employers in today’s competitive environment? Like all agencies, at Babel, we compete for talent. But as I sift through CVs, I some
IFS appoints Babel to set the communications agenda for the UK and Ireland
IFS, one of the fastest growing companies in the enterprise resource planning software sector, has appointed Babel as its UK agency of record.
The tech-for-good takeover: How ethical companies are cutting through the noise to help those in need
Over the last decade or so, the motivations behind many tech developments have been changing. Entrepreneurs and start-ups are creating technology with the aim of making a positive
The creativity in PR conundrum
What makes a PR campaign ‘creative’? How can you encourage creativity among your team? And what must creative content deliver for clients? The answers to these questions are ju
Stemming the cyber flow
It’s no secret that as a society we are increasingly reliant on technology to survive. Whether it is critical communications, healthcare technology, or even automation in factori
2019: a year of experiential stunts
Stranger Things and New Coke This partnership came about because Coca-Cola released its infamous New Coke during 1985 when Stranger Things season three is set. New Coke was widely
Top five marks of great PR company culture
As Babel’s newest recruit, I’ve very recently been through the arduous process that is job hunting. Despite its tiresome nature, it’s been extremely eye-opening, giving me th