Why PR? Q&A with Babel’s Assistant Apprentice, Lauren
Our newest PRCA apprentice, Lauren O’Harrow, who has been with us for just over a month, discusses everything there is to know about her apprenticeship and her time at Babel so f
Telco’s 2021 vision: The impact of covid-19 on marketing and media relations – from the journalists that matter
Over the past 18 months, the mix of covid-19, global lockdowns and the rapid switch to digital everything/everywhere/any time, has forced businesses to adopt different approaches t
Orange Selects Amdocs as the Monetization Engine for their 5G Experimental Network of the Future
Amdocs providing the business support systems for Europe’s first 5G Stand Alone (SA) fully end-to-end experimental cloud network recently launched by Orange in France LOUIS – S
Maintaining lockdown behaviours: The continued need for digital growth
Even before the pandemic, companies were coming to terms with the fact that increasing digital marketing efforts and selling via e-commerce was a move likely to improve their busin
Risky business: the increasingly complex reputation landscape
Reputation has always been a tricky business to be in. Maintaining and managing relationships between individuals and organisations and their stakeholders has been around far longe
WHITEPAPER LAUNCH: How greentech firms can grow their brand in the year of COP26
As host of COP26, “the world is looking to Britain to deliver,” said Labour leader Keir Starmer earlier this month. “We cannot afford to miss this moment.” The UK has been
100 Days in PR: What I wish I had known
This article was originally going to be called ‘Three Months in PR’ but it turns out that as of today I have been in PR for exactly 100 days and that just sounds much cooler. T
Spotlight Q&A with Nicole Perlroth, cybersecurity reporter at The New York Times
Back in March, we held a live-streamed panel event focussing on how the pandemic has impacted the business cybersecurity threat landscape. On the panel was Nicole Perlroth, cyberse
All action in April: coverage highlights
The theme of our March coverage really showed how we can maximise on calendar events like International Women’s Day and Budget announcements. April had fewer of those opportuniti
Africa banks on cryptocurrency
Cryptocurrency markets are booming once again. Ethereum has hit its all-time high and Dogecoin is riding Elon Musk’s coattails to the moon. But with so much talk about cryp