The press release is dead, long live the press release!
For the past few years, PR professionals have been proclaiming that the press release is ‘dead.’ Yet despite this mantra, thousands of releases are distributed every day. So is
BA, Amex and a lesson in crisis comms
Listening to LBC last Saturday, I heard host Maajid Nawaz discussing the week’s biggest tech story: BA’s data breach. But unlike other outlets, which focused on the scale of th
Space and Brexit take centre stage at Farnborough International Air Show
Even before this year’s Farnborough International Airshow (FIA) had started, it was clear that space would dominate the agenda. The day before the event, the government announced
Collaborate, integrate, communicate
Over the course of the past decade, technology has transformed the workplace. The cloud and smartphones have empowered flexible working and mobilised workforces, re-inventing the c
Media training matters
Media interviews have the potential to be hugely influential. Done right, they can cause your business’ sales to skyrocket, improve brand perception and mitigate crises. But hand
Mobile World Congress: Getting the most out of media briefings
The Mobile World Congress countdown has reduced from weeks to days. Exhibitors may be busy finalising arrangements for the show, but we’d still recommend finding time to prepare
(Issues) Jump and Shout, and Make Your Comments Stand Out
Constantly keeping a finger on the pulse with the latest stories and trends, and finding ways to engage with media discussions are key components of any PR campaign. At Babel, weâ€