Fintech B2B Marketing Conference – a review
Discover key takeaways from the Fintech B2B Marketing Conference, with expert insights on AI, regulations, and marketing strategies.
Retail Technology Show 2024 review
I recently attended the Retail Technology Show 2024 at London’s Olympia, to browse (or window shop) the latest trends and innovations in retail tech. Out of all t
Why the 95/5 rule is never more evident than at B2B industry shows
It’s hard to believe it’s now over four years since the COVID pandemic started to impact all our lives. The previously unthinkable global lockdowns and mass working from home l
“Don’t believe the hype!” – in the case of AI, we should start to
This week some of the Babel team have headed to the Mobile World Conference (MWC), supporting clients and securing media briefings at the huge telco event in Barcelona. It’s no s
Data in PR and Marketing: How to avoid journalists becoming another victim of ‘data distress’
If you work in PR or marketing, data is one of the most important tools in your professional armoury. Data not only proves the value of your profession, from coverage numbers and s
AI in PR – will our kids be able to follow our career paths? I asked mine to find out
I won’t reveal the exact year that I did my work experience while at school, but you can probably guess that the words “Twitter” and “Facebook” were mere figments in the
Why the ‘trust factor’ in B2B buying will gain momentum in 2023
It is less than a month since San-Francisco firm OpenAI announced the launch of chatbot ‘ChatGPT’. Heralded by the firm as “the latest step in OpenAI’s iterative depl
Keeping the security lights on during times of recession
Planning season is in full swing. As we head at breakneck speed towards December, the Babel team is busy meeting with clients to review successes and agree on strategies for the ye
THE DAILY SWIG’S JESSICA HAWORTH TALKS TECH JOURNALISM AND HOW TO BRING MORE WOMEN INTO THE INDUSTRY
The technology industry continues to grow at an exponential rate, and earlier this year, UK Tech News reported that the UK tech sector was valued at $1 trillion. It’s no sur
Why the hybrid model of media relations is here to stay
London was blessed with glorious sunshine last month for the return of one of the biggest events in the cybersecurity world: InfoSec Europe. While a national rail strike meant that