How an LLM Recommends Your Business
How did you find this blog? Most people find us either through Googling something relevant or through one of our lovely clients recommending us. Maybe you saw us on LinkedIn and ou
Brand Positioning in the Era of Gen-AI
Avoiding becoming part of the AI-Snoozefest It seems to be every other week someone is writing an article on AI. It is the focus of the majority of conversations. I don’t think t
How to hijack the news
How do you hijack the news exactly? News hijacking is the bread and butter of many B2B tech PR campaigns. That’s true for cybersecurity, telecommunications, fintech, enterprise t
Summer is the time to be proactive, not park thought leadership
We’ve all been there. The pace slows. Inboxes quiet. Meetings get postponed. Across the tech and telecoms world, a familiar refrain kicks in for comms teams: “Let’s park that
Infosec Europe 2025 Recap: Essential Insights for Cybersecurity Marketing & PR Pros
Discover the biggest trends from Infosecurity Europe 2025, including quantum computing, AI, and ransomware. Get essential insights for cybersecurity marketing & comms professionals
How to keep thought leadership real in the age of Gen AI
Is this just another article written by GenAI? Yes and no. Yes, I’ve used GenAI a bit to polish the content of this article, but no in that the vast majority of the content, an
Balance, burnout, and how breaks can (and can’t) help reset the scales
After passing the three-year mark at Babel this year (time flies), I was able to enjoy one of our best (and more unique) company benefits – a month’s paid sabbatical. Wit
Global vs. Hub-and-Spoke PR: What’s Right for Your Brand and Market Needs?
Looking to expand into new markets? Looking for an agency partner to support your endeavours? You might find yourself having to make the choice between selecting a global agency or
Stress Awareness Month: How Comms Leaders Can Reduce Team Burnout
Back when I was an anxious Account Exec at a PR agency, we used to hear the expression “It’s PR, not ER” – a phrase we clung to as we tried to soothe our thudding heart
MWC25: “You can call me Al”
I’ve been to a few MWC’s now. I was even at that weird one in 2021 and not many of you can say that. I like to think I have a good sense of what’s happening in the telecoms i