Uniting women and continuing to close the gender gap in tech
We recently hosted the inaugural Babel Women in Tech event for journalists and analysts. As I looked around the room, what stood out to me was the clear passion and love for an eve
One-of-a-kind October – October’s client coverage highlights
October was another busy month for the Babel team, with issues jumps and drastic industry developments at every turn. I have collated our coverage highlights from what was a very b
Keeping the security lights on during times of recession
Planning season is in full swing. As we head at breakneck speed towards December, the Babel team is busy meeting with clients to review successes and agree on strategies for the ye
What next for unicorns and soonicorns: the coming of age of reputation
For anyone in B2B, industry events can be an incredibly effective platform to both drive brand awareness and spark commercial opportunities and intelligence gathering. The best eve
WHERE SHOULD B2B TECHNOLOGY COMPANIES INVEST?
Some of the most common questions we are asked by B2B technology companies investing (or revising their investment) in media relations support in the European market are: Where sho
CONTENT EVERYWHERE? UNIQUENESS NOWHERE. A COMMUNICATIONS CONUNDRUM POSED BY IBC22
IBC 2022 was now nearly a month ago. While some poor souls might still be in the queue at Schiphol, I’ve had a bit of time to reflect on my experience of the biggest broadcast sh
THE DAILY SWIG’S JESSICA HAWORTH TALKS TECH JOURNALISM AND HOW TO BRING MORE WOMEN INTO THE INDUSTRY
The technology industry continues to grow at an exponential rate, and earlier this year, UK Tech News reported that the UK tech sector was valued at $1 trillion. It’s no sur
Leapwork’s Beatrice Askaner on why focus is a CMO’s best friend
B2B marketing is a complex beast. There are a million and one things you can try and do to engage audiences, different strategies to follow, disciplines to uphold, channels to leve
The top news in tech – the June digest
There has been plenty of interesting news dominating the headlines this past month, including sectors like big tech, AI, telecoms, cloud and data privacy. However, the possib
Why the hybrid model of media relations is here to stay
London was blessed with glorious sunshine last month for the return of one of the biggest events in the cybersecurity world: InfoSec Europe. While a national rail strike meant that