Leapwork’s Beatrice Askaner on why focus is a CMO’s best friend
B2B marketing is a complex beast. There are a million and one things you can try and do to engage audiences, different strategies to follow, disciplines to uphold, channels to leve
The top news in tech – the June digest
There has been plenty of interesting news dominating the headlines this past month, including sectors like big tech, AI, telecoms, cloud and data privacy. However, the possib
Why the hybrid model of media relations is here to stay
London was blessed with glorious sunshine last month for the return of one of the biggest events in the cybersecurity world: InfoSec Europe. While a national rail strike meant that
Five minutes with Cristina Hlinschi: Cristina talks her PR journey and why it pays to be kind
This week, we sat down with our Director, Cristina Hlinschi, to talk about everything from PR in Romania, to the fast-moving fintech sector and her life outside of Babel as part of
Meet ‘RIC’ – the newest player in B2B telecoms PR
The world of telecoms is full of acronyms, abbreviations and jargon. In my four years at Babel I’ve managed to get my head around a decent amount of it, but I’d be lying if I s
Tinker tailor solider spyware
Whether or not global governments are willing to acknowledge it publicly, cyber espionage has become an expected, if not accepted, norm in the 21st century. The era of Cold War-sty
Maintaining lockdown behaviours: The continued need for digital growth
Even before the pandemic, companies were coming to terms with the fact that increasing digital marketing efforts and selling via e-commerce was a move likely to improve their busin
Agritech: improving the yields from the fields with IoT
I feel I always have to preface any blog I write on agritech with an explanation as to why I’m cheering on the use of technology in one of the world’s oldest industries, which
Ransomware – key milestones and major players
At the turn of the century, ransomware barely registered on the Richter scale of threats posed to global business operations. Today, it is potentially one of the most devastating t
Green tech, the race against climate change
If there is one topic (besides the ongoing pandemic) that everyone is talking about, it’s climate change. After 2020 having been a year of catastrophic fires, record breaking hea