MWC 2025: The PR and marketing playbook for February (and beyond)
Five weeks from today, MWC will be behind us — we’ll have sore feet, tired eyes and a lingering tapas addiction (the price we pay for our sins). But with any luck, we’ll ha
PR, Marketing and Communications Predictions 2025
Prediction season is nearly over. Our team has been busy securing coverage and creating content for our clients on the key trends and predictions in their respective industries ove
Kickstart Your 2025 MWC Strategy: Essential PR and Marketing Tips for January
As 2025 begins, Mobile World Congress (MWC) looms large on the horizon, offering a stage to showcase your innovations, engage with key decision-makers, and make industry waves. B
Three marketing trends we should leave behind in 2024
2024 was the year of the B2B marketing renaissance. Brand building is on the top of every marketer’s mind, as we move away from selling features and benefits to create emotio
Preparing for MWC 2025? Start now
Looking out of the window as I write this, it is very clear that Summer is over. As the last of my sun-baked freckles fade and the long nights draw in, the sounds of the festive se
Connected Britain 2024: tackling the transition from copper to fibre networks
Telecoms event season is back in full swing after a summer break, and it kicked off with a bang at Connected Britain. This event has cemented its place as a key fixture in the tel
My PR Journey: From Graduate Account Executive to CEO
Continuing our founders and leaders series, we have none other than our CEO, Jenny Mowat. Read on to learn about Jenny’s journey in the PR industry, from a graduate account e
We’re all going for Gold
Everything good must come to an end; with the Olympic games now over, it’s got us thinking about some of the major similarities between the PR field and the sports field. Yes, we
Making Connections That Count in PR
Networking isn’t just a buzzword in the PR industry – it’s key to building a successful career. At Babel, we’re all about getting involved in networking, and this yea
PR and Marketing for Telecoms during periods of uncertainty
Our Associate Director, Declan Bradshaw, walks us through choosing which markets to run a PR campaign, exploring the pros and cons for US businesses.