Summer is the time to be proactive, not park thought leadership
We’ve all been there. The pace slows. Inboxes quiet. Meetings get postponed. Across the tech and telecoms world, a familiar refrain kicks in for comms teams: “Let’s park that
Infosec Europe 2025 Recap: Essential Insights for Cybersecurity Marketing & PR Pros
Discover the biggest trends from Infosecurity Europe 2025, including quantum computing, AI, and ransomware. Get essential insights for cybersecurity marketing & comms professionals
How to keep thought leadership real in the age of Gen AI
Is this just another article written by GenAI? Yes and no. Yes, I’ve used GenAI a bit to polish the content of this article, but no in that the vast majority of the content, an
Balance, burnout, and how breaks can (and can’t) help reset the scales
After passing the three-year mark at Babel this year (time flies), I was able to enjoy one of our best (and more unique) company benefits – a month’s paid sabbatical. Wit
Global vs. Hub-and-Spoke PR: What’s Right for Your Brand and Market Needs?
Looking to expand into new markets? Looking for an agency partner to support your endeavours? You might find yourself having to make the choice between selecting a global agency or
Three marketing trends we should leave behind in 2024
2024 was the year of the B2B marketing renaissance. Brand building is on the top of every marketer’s mind, as we move away from selling features and benefits to create emotio
PR and Marketing for Telecoms during periods of uncertainty
Our Associate Director, Declan Bradshaw, walks us through choosing which markets to run a PR campaign, exploring the pros and cons for US businesses.
Do I need a US agency for US PR?
Our Associate Director, Declan Bradshaw, walks us through choosing which markets to run a PR campaign, exploring the pros and cons for US businesses.
Aligning marketing with business goals – a Fintech perspective
I’m not sure what’s in the water, but I always come away from the Fintech B2B Marketing Community events buzzing with ideas and new connections. As someone who wasn
Now is the time for Satellite Internet companies to put their PR plans into orbit
Over the past year, the development of non-terrestrial networks (NTNs) – also referred to as ‘satellite internet networks’ or ‘satcomms’ – has been one of the h