Balance, burnout, and how breaks can (and can’t) help reset the scales
After passing the three-year mark at Babel this year (time flies), I was able to enjoy one of our best (and more unique) company benefits – a month’s paid sabbatical. Wit
Global vs. Hub-and-Spoke PR: What’s Right for Your Brand and Market Needs?
Looking to expand into new markets? Looking for an agency partner to support your endeavours? You might find yourself having to make the choice between selecting a global agency or
Three marketing trends we should leave behind in 2024
2024 was the year of the B2B marketing renaissance. Brand building is on the top of every marketer’s mind, as we move away from selling features and benefits to create emotio
PR and Marketing for Telecoms during periods of uncertainty
Our Associate Director, Declan Bradshaw, walks us through choosing which markets to run a PR campaign, exploring the pros and cons for US businesses.
Do I need a US agency for US PR?
Our Associate Director, Declan Bradshaw, walks us through choosing which markets to run a PR campaign, exploring the pros and cons for US businesses.
Aligning marketing with business goals – a Fintech perspective
I’m not sure what’s in the water, but I always come away from the Fintech B2B Marketing Community events buzzing with ideas and new connections. As someone who wasn
Now is the time for Satellite Internet companies to put their PR plans into orbit
Over the past year, the development of non-terrestrial networks (NTNs) – also referred to as ‘satellite internet networks’ or ‘satcomms’ – has been one of the h
When it comes to comms, what really helps tech companies get noticed and invited to the pitch parade?
These were the questions we mulled over in-depth as a team late last year. Truly understanding exactly what role PR and marketing communications plays in ensuring that B2B technolo
Why the ‘trust factor’ in B2B buying will gain momentum in 2023
It is less than a month since San-Francisco firm OpenAI announced the launch of chatbot ‘ChatGPT’. Heralded by the firm as “the latest step in OpenAI’s iterative depl
THE GREAT TELCO DEBATE: BABEL STYLE
We love a ‘lunch and learn’ here at Babel. Whether it’s internal training, external training, brainstorming or workshops – it’s always a great way to learn new things and