Why you need a PR tool stack
There are few barriers to entry in public relations. Technically, there’s nothing to stop anyone with a phone and email account practising PR. While that is the case, most profes
Joe Exotic is Netflix’s Tiger King, but Carole Baskin is the SEO Queen
Before we start, have you seen Tiger King on Netflix? If you have, great. HOW insane is that series!? If you haven’t, then I’m willing to sacrifice our dwell time (more on that
COVID-19: Reaction from the tech community
Are we in challenging times or are they strange times? Or maybe these are unprecedented and uncertain times? I think it safe to say that none of these adjectives quite do justice t
In times of crisis, the media matters more than ever
As the scale of the COVID-19 crisis dawned on the UK and it was announced that schools would close, the government pledged that those working in ‘critical sectors’ would be pri
What PR can learn from politics during a crisis
If we think of well-known crises and the key communications activity that took place within them, we often think of politics and political leaders. As we continue to experience the
Ensuring your media relations programme adapts to the challenge
Coronavirus has created challenges for every industry, and PR certainly isn’t exempt. Due to changes and unpredictability in the news agenda, in recent weeks we, as PR profession
How to build your brand and host virtual events in a locked down world
2020 was set to be a stellar year for sports fans – the Olympic Games and football’s European Championships were a recipe for a sizzling summer. Following the cancellation of b
Why relationships and empathy are now more important than ever in PR
I am writing this, and you may well be reading this, from the comfort of your own home. I would much rather be spending my working day in our central London office, enjoying the co
