Party conference season: a golden opportunity to reposition brands
As this year’s political party conference season draws to a close, it is a good time to reflect on how each of the major parties were able to capitalise on the rather unique oppo
Broadcast #TechFest and the connectivity conundrum
If you’re reading this blog, you probably already know that Babel is a specialist tech and telco agency. Topics like 5G, low-latency and network slicing are as familiar to us as
Social media: the beans on toast of PR
Before technology allowed everyone, consumers and brands alike, to broadcast their reactions to every major and small event possible, the management of brand reputation seemed a sl
The making of a thoroughly modern PR professional
What skills do you need to be attractive to PR employers in today’s competitive environment? Like all agencies, at Babel, we compete for talent. But as I sift through CVs, I some
IFS appoints Babel to set the communications agenda for the UK and Ireland
IFS, one of the fastest growing companies in the enterprise resource planning software sector, has appointed Babel as its UK agency of record.
Uber, brand perception, and a challenging legacy for tech businesses
What do you think of when you think of Uber? Innovator? Disruptor? Killer? Whatever your views of the notorious transportation firm, its impact on business and society are undeniab
The tech-for-good takeover: How ethical companies are cutting through the noise to help those in need
Over the last decade or so, the motivations behind many tech developments have been changing. Entrepreneurs and start-ups are creating technology with the aim of making a positive
Does every year need to be the year of the relationship?
Last week we were lucky enough to be invited as a guest of one our clients to the annual Evening with TechMarketView, which this year centred on why 2019 is the year of the relatio
The creativity in PR conundrum
What makes a PR campaign ‘creative’? How can you encourage creativity among your team? And what must creative content deliver for clients? The answers to these questions are ju
Eyes are the prize at IBC2019
Friday nights in the Bradshaw household followed a very familiar pattern when I was growing up. We’d come together after a long week of work or school, order an Indian (lamb tikk