Industry Thoughts: An interview with Jo Timmermann, Babel’s Director
On the 11th June, Babel will be hosting its own London Tech Week event: Harnessing the power of the media to grow your start-up. As the second in our Industry Thoughts series, I sa
Building a brand with PR
“Today brands are built with publicity and maintained with advertising. The cart is now driving the horse.” I really like this quote. It’s from ‘The 22 Immutable Laws of Br
Don’t be revolutionary, be evolutionary
When creating a start-up, it can be difficult not to get sucked in by the associated language and buzzwords. You’re ‘making a change’, ‘doing things differently’, ‘revo
Industry Thoughts: An interview with Natalie Bannerman, Capacity Magazine’s Reporter
Here at Babel we really cherish the relationships we build, not only with our clients and service providers, but also the media we engage with on a daily and weekly basis. The firs
What will the office of tomorrow look like?
As I was writing the title for this blog, I realised that rather scarily, the ‘office of tomorrow’ – a futuristic one with interactive screens and capabilities similar to Tom
Babel talks security and crisis comms at the Churchill War Rooms
Former British Prime Minister Winston Churchill once said: “Success is not final; failure is not fatal: it is the courage to continue that counts. If you’re going through hell,
Hacktivism on the rise: how politicised cyber-attacks are undermining democracy
This month news surfaced that key UK infrastructure – including the Post Office and banks – had been subject to an attack by Iranian hackers. And while the story undoub
What makes a good PR strategy?
The best PR campaigns just work. They have a clear mission, a relatable message and an audible voice. They effectively engage the target audience. They excite, anger, or even inspi
How will AI evolve the PR industry?
Artificial Intelligence – or AI as it’s commonly known – is a popular buzzword in most industries. But recent headlines have cast negative shadows over the technology when it
PR without borders: an international approach
In today’s connected society, there are a number of reasons why a company or brand may need an international approach when it comes to their public relations strategy. They may b