London Tech Week sports a new fashion-conscious focus
Last week, the third annual London Technology Week showcased the capital’s vibrant digital expertise. The week-long event, boasting over 400 exhibitions, was attended by 43,000 p
FutureComms16 – what is in store for the PR industry
To celebrate the achievements and diversity of the PR industry, I recently joined around 200 of my industry peers for FutureComms16, hosted at the prestigious BAFTA venue, to discu
Issues jumping – when time really is of the essence
At Babel we’re always keeping our eyes peeled for news items that are relevant for clients. Whether it’s scouring the morning papers or keeping an eye on Twitter for breaking n
How not to ‘do an Ashley’….( or Five Things Sports Direct’s Mike Ashley Said That Made The Comms Team Squirm Today)
1) Do not be flippant when discussing things that matter (even if they don’t matter to you). Things that matter to others may include – but are not limited to – death and ill
All Eyes on the Video(-on-Demand)
15 years ago, the cable TV and DVD markets were booming, and if you’d told the average teenager that they’d be consuming a large proportion of video content through the Interne
A Reality-check on how to organise a successful product launch
As a PR, I always have a strong feeling of apprehension directly before a press conference, praying that journalists will turn up and the room will be filled. You’ve spent weeks
Stunts: a PR Story
Carlsberg were recently in the spotlight for a stunt which had everyone laughing. Puns, chocolate, and beer all in one place. The stunt is an integral part of PR and it has come a
A CeBIT of IoT
CeBIT needs no introduction in the technology world; it is undeniably one of the most renowned international industry expos held annually in Hannover, Germany.
The FBI finds attempt to push Apple on security fruitless
On February 9th the FBI reached an impasse. It was unable to unlock an iPhone belonging to one of the shooters of the San Bernardino terrorist attack. FBI director James Comey crit
Artificial Intelligence – friend or foe?
Just a decade ago, Artificial Intelligence (AI) sounded like something out of a Hollywood sci-fi blockbuster. Now as Mark Zuckerberg and many more including Google, Microsoft and E