The Reporter's View: Saskia Koopman (City AM) on MWC 2026

I recently sat down with Saskia Koopman, Tech Reporter at City AM, to talk about her plans for Mobile World Congress this year - what she wants to see, who she wants to hear from and speak to. Read on for some hot tips on how to angle your news item for optimal pick-up.

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Roughly how many briefings are you planning to take at MWC?

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“It’s my first time going, so I’m not really sure how many briefings I’ll do. I’ll aim for two or three per day, but it’ll probably end up being more.”

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Who are you most keen to speak to – vendors, operators, or a mix?

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“I’m keen to speak to vendors and operators, perhaps with more of a focus on the operator side.”

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Are there particular job titles you find most valuable to meet?

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“I would say CTOs are always interesting, but I’m not too worried about their titles. It’s more about their angle.”

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What topics are you most interested in discussing this year?

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“I tend to decide more specific angles based on the keynotes at the event – to see where the focus of the discussion is.”

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How do you split your time between editorial and sponsored activity at MWC?

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“I think I’ll be doing mostly editorial briefings. I’m also going to be doing some video stuff for our YouTube and TikTok, which will be fun.”

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What advice would you give exhibitors trying to get your attention?

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“Something with a good angle and an interesting hook, that understands where our editorial line is, is definitely more likely to catch my eye.”

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Any pitching pet peeves during MWC season?

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“As it’s my first one, I’m not sure yet - you’ll have to ask me this one next year!”

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