Enough of virtual communications, let’s get back to real life!
An urgency to return to real life If there was one lesson that we all learnt during the Covid-19 lockdowns, it was that being in each other’s company is unrivalled by virtual com
Media relations during lockdown: thoughts and tips
Here are my observations on how the PR industry has changed and the challenges this has presented from a day-to-day media relations perspective
Why you need a PR tool stack
There are few barriers to entry in public relations. Technically, there’s nothing to stop anyone with a phone and email account practising PR. While that is the case, most profes
Why relationships and empathy are now more important than ever in PR
I am writing this, and you may well be reading this, from the comfort of your own home. I would much rather be spending my working day in our central London office, enjoying the co
The making of a thoroughly modern PR professional
What skills do you need to be attractive to PR employers in today’s competitive environment? Like all agencies, at Babel, we compete for talent. But as I sift through CVs, I some
A time for some New Year’s PResolutions
It’s that time of the year, when people make New Year’s Resolutions to better themselves. We are now well into 2019 after what was widely considered to be a tumultuous 2018. Pe
Schmoozing in PR, and why it is good for PR professionals
When I told people that I was going into PR, aside from their complete and utter lack of knowledge as to what PR is and what exactly PR agencies do (which even now remains a debate
Social media – achieving success
In my last blog I discussed relationships with media influencers, but what about social influencers? At Babel, we are seeing more businesses include social media support within RFP
Media relations, and the importance of being a journalist’s best friend: PT II
Weeks into joining the team at Babel, I wrote a blog on the importance and evolution of media relations. In part II, I share media relations tips and common pitfalls for the PR pro