Devicescape to Discuss Public Wi-Fi and the ‘Always Best Connected’ Experience at Wi-Fi World Summit
LONDON, U.K., 24th Sept. 2013 – Devicescape today announced it will present at the second annual Wi-Fi World Summit, held 25th – 26th September in London. Wi-Fi World Summit focusses on achieving differentiation and ROI with next generation Wi-Fi technologies and is aimed at high level executives across the entire Wi-Fi ecosystem.
Devicescape Chief Marketing Officer David Nowicki will deliver a presentation titled ‘The Business Case for Leveraging Public Wi-Fi Today,’ which is scheduled to take place during the ‘New Business Models: Enterprise, Retail, Transit, Public Access’ stream at 2pm, 26th September, 2013. In this session, Nowicki will discuss Devicescape’s understanding of the public Wi-Fi footprint around Europe, its commercial results of ‘always best connected’ deployments as well as strategies for increasing ARPU through an ‘always best connected’ experience.
Devicescape enables mobile operators to elevate the ‘always best connected’ experience and magnify their capacity-reach, by leveraging the tens of millions of high-quality hotspots already established by venue owners and open for public use. The company’s Curator Service grants carriers access to Devicescape’s Curated Virtual Network (CVN) of over 16 million global public Wi-Fi hotspots that are continuously curated for quality from more than 250 million hotspots worldwide, making it the world’s largest network of quality-controlled Wi-Fi. Devicescape recognises curated amenity Wi-Fi as a core strategy that helps carriers balance cost and network capacity, as well as delivering an optimal customer experience through seamless access and automatic connection. The company already manages more than 1.5 billion monthly consumer Wi-Fi connections for mobile operators and device manufacturers, including Microsoft (deployed by Verizon), Intel, MetroPCS (T-Mobile), Bouygues Telecom, U.S. Cellular, Republic Wireless, Cricket Wireless and many others.
“Devicescape’s Curator Service not only helps carriers get ahead of increasing data demand, but also enables them to elevate their subscribers to the ‘always best connected’ experience,” said Devicescape CMO David Nowicki. “This event is an opportunity for us to demonstrate how seamless access to an actively and intelligently-curated network of amenity Wi-Fi hotspots puts the consumer in touch with capacity when it’s most needed, as well as providing carriers with a cost-effective capacity-reach alternative that can increase subscriber retention.”