IFS appoints Babel to set the communications agenda for the UK and Ireland
London, UK – 2nd October 2019 – IFS, one of the fastest growing companies in the enterprise resource planning software sector, has appointed Babel as its UK agency of record. Tasked with setting the communications agenda for the UK and Ireland, a clear strategy has been developed to: fast track brand awareness of the challenger brand, and carve out compelling narratives that positively position IFS as a thought leader, all backed by extensive media relations.
After a competitive pitch process, Babel was selected as IFS’s strategic communications partner due to its enterprise software credentials, industry knowledge, strategic mindset and approach to influencer relations. Babel will work alongside established PR teams in Europe and the US, to develop and deliver international campaign programmes that will enable IFS to increase brand awareness in tier one media.
Jenny Mowat, UK Managing Director at Babel added: “At Babel we have fast-growth goals and are always looking to work with brands that are wired like us – ambitious, dedicated, honest and hungry for more. We are excited to work with IFS, a brand that wants to be provocative and disruptive, and have been driving a communications programme that reflects this.
IFS™ develops and delivers enterprise software for customers around the world who manufacture and distribute goods, maintain assets, and manage service-focused operations. The industry expertise of our people and solutions, together with commitment to our customers, has made us a recognized leader and the most recommended supplier in our sector. Our team of 3,500 employees supports more than 10,000 customers worldwide from a network of local offices and through our growing ecosystem of partners. For more information, visit: IFS.com
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