O2 launches O2 Tracks, bringing the Official Top 40 direct to mobile
O2 today announces the launch of O2 Tracks, which brings the Official UK Top 40 Singles Chart direct to your phone, wherever you are and whenever you want it. The app makes chart tracks, as well as a changing selection of curated playlists, available for just £1 a week (following a two month free trial for O2 customers or a two week free trial for customers of other networks). It is available now for Apple and Android users with BlackBerry and Windows Phone versions launching soon.
O2 Tracks is the latest addition to O2’s music portfolio, existing of its partnership with the world’s most popular music venue, The O2, its association with the O2 Academy venues and O2 Priority, which has seen thousands of tickets made available to O2 customers for world famous artists like Beyoncé, Michael Bublé and Coldplay.
O2 Tracks makes keeping up with the latest music better value and easier than ever by automatically downloading chart updates overnight via Wi-Fi and storing the songs on the mobile. It brings together the best qualities of a streaming service (with the ability to access regularly-updated music) and the best of a mobile storage service (meaning customers can listen to music when they don’t have access to either a Wi-Fi or mobile network).
The tracks available in the app are updated weekly – with new entrants replacing songs that have drifted out of the Official UK Top 40 Singles. However, if a customer wants to buy a track and keep it permanently, they can do so directly from the app.
“O2 Tracks allows you to access the most popular music directly on your mobile and for better value than ever before,” said Sally Cowdry, Consumer and Marketing Director for O2. “O2 has built a heritage with music and offering exclusive experiences. That’s why our customers can enjoy two months free. Even after this promotion, our new app means you get the entire chart for little more than the price of downloading one track.”
As well as the Official Top 40 Chart, daily entertainment news, a Scott Mills app cast and celebrity gossip, O2 Tracks also includes Just In and O2 Playlists. These playlists are updated regularly and will reflect the latest music news, including headline hits during festival season or brand new music from breakthrough artists.
Chris Gorman, CEO of MusicQubed, O2’s mobile music partner said: “MusicQubed share O2’s vision of delivering hand-picked, low-cost music to mainstream customers, easily and with no fuss. O2 Tracks will help O2 build deeper relationships with its customers and also ensure that artists get paid an equitable rate for their music.”
Official Charts Company Managing Director, Martin Talbot says, “We are really excited to be bringing the Official Singles Chart together with O2 and Musicqubed on this fantastic new service. We have no doubts that it will be the Number 1 mobile music service of 2013.”
The app is available to download now on Apple and Android and will be available for Blackberry and Windows Phone very soon. Customers on O2 get a two month free trial and then pay £1 a week directly onto their bill for O2 Tracks while those on other UK networks have a two week trial and then £4.99 a month.
O2 Press Office contacts
t +44 (0)1753 565656
O2 is the commercial brand of Telefónica UK Limited and is a leading communications company with over 23 million customers – read more about O2 at www.o2.co.uk/news. O2 runs 2G and 3G networks and was the first to trial 4G/LTE, reaching speeds of over 100Mpbs, as well as owning half of Tesco Mobile. It also operates O2 Wifi, O2 Health, O2 Unify, O2 Media and has recently launched the O2 Wallet. O2 employs over 11,000 people in the UK, has 450 retail stores and sponsors The O2, O2 Academy venues and the England rugby team. Telefónica UK Limited is part of Telefónica Europe plc which uses O2 as its commercial brand in the UK, Ireland, Slovakia, Germany and the Czech Republic and is a business division of Telefónica SA.
MusicQubed is the only mobile music platform to deliver a high value revenue model through mass market music engagement. We enjoy a unique position with access to big name content producers, global brands and volume network opportunities. MusicQubed delivers an on-brand, perfectly packaged, low cost music experience to the mobile device. Premium music is expertly curated into personalised playlists, official charts, artist albums or multi-genre compilations, whilst our magazine style content drives retention and revenue further.
Purpose built for mobile network integration, our white label patent pending platform automatically pushes new content to the end-user device at off-peak hours. Users don’t even need a connection to play tracks, making for a great customer experience that leapfrogs the current mobile music constraints.
About Official Charts Company
The Official Charts Company are the providers of the UK’s only official music and video charts, as seen at OfficialCharts.com, on BBC Radio 1, MTV, Music Week, The Sun, Daily Mirror, Daily Star and many more. Compiling its charts purely from sales information gathered across all key distribution (or entertainment) channels including all major high street retail chains, independent stores, supermarkets, mail order internet retailers and digital music service providers. This market research sample equates to 99% of the total UK singles market; 98% of the total UK albums market and 90% of the total UK DVD market.
MusicQubed Press Office contacts
t. +44 (0) 20 7434 5550 e. [email protected]