Jun 18th 2021

Data-driven May – coverage highlights

May was awash with client activity. Whether it was virtual events or industry research, Babel seized several fantastic opportunities to position our clients as leading voices within their industries. As always, it’s hard to pick favourites, but after much deliberation, here are my top five pieces of coverage for May. Enjoy!

This month, client Northrow asked Babel for support to maximise output from its lead-gen focused webinar to demonstrate the benefits of the company’s compliance software. The Babel team saw an opportunity that would use the discussion points of the webinar to build and create a media-friendly story. With this, Babel designed poll questions for attendees, resulting in some compelling data points that resonated with the media and resulted in several articles including the likes of FSTech.

In order to build its industry profile, client Qt set out in developing market research with analyst house, Forrester. The Babel team quickly recognised the importance of ensuring some great media angles within the research were hit. With this in mind, questions were built to look at the changing pace of connected device development and the impact on developers. The stories crafted from the results got great media traction across core technology, electronics and design media, including titles such as ZDNet.

Babel was challenged to support new client Sensei with its launch of Europe’s first autonomous store, and the team were eager and ready to get stuck in. With just three days’ notice, Babel worked with its French partner to generate buzz across both UK and French media and to assert Sensei as a leader within this technology space. We secured over 30 pieces of coverage in trade publications such as Retail Times and Internet Retailing, as well as confirmed scheduled site visits with Sifted and Le Parisien.

One of client Circular Computing’s core messages is about raising awareness of the benefits of manufactured laptops. In the year of COP26, issues like this are particularly prevalent, as global government bodies work towards becoming carbon neutral by 2050. Armed with this message, and a strong presence in the public sector, the Babel team looked at how the UK government departments go about replacing old laptops. The aim was to extrapolate what the cost and energy saving would be if government department bodies were to purchase purely remanufactured laptops between now and 2035 when carbon emissions are due to decrease by 75%. The research picked up great media traction, with the story featured prominently on the Sky News Climate Show.

The UK government recently announced that it would be conducting a review on supply chain security. The perfect opportunity for Babel client, Sonatype, a software supply chain security specialist. Using the company’s core messaging framework, the team worked closely with Sonatype to provide commentary on what can be done to better protect supply chain security. In reaching out to key target media, we were able to secure some high-level trade coverage with the likes of Computing, which used the distributed comment to further cement its article, covering the latest announcement.

Excellent work all round! If you would like to hear more about any of the above, or what we can deliver for you, please do get in touch.


Imogen Thompson
Imogen Thompson Consultant