eYeka Introduces Innovative Crowdsourcing Format For Market Research Professionals

Paris & Singapore 16^th March 2015: Today, eYeka, the global leader in creative crowdsourcing for marketers, announces the launch of a new innovative offering, specifically tailored to market researchers and Consumer & Market Insights (CMI) professionals called eYeka Express. In May 2014, eYeka launched a mobile crowdsourcing service that allows brands to seek and gather visual inspiration globally in a matter of hours.

eYeka Express builds on eYeka’s signature creative ideation format that leverages the company’s 300,000-strong creative community through crowdsourcing. The new format is tailored to market research professionals in a number of ways:

• A streamlined briefing process that enables 24-hour turnaround from brief to launch of the ideation campaign.
• A fast delivery of ideas (10 days) with guaranteed entry volumes.
• Delivery of ideas in a template-based, actionable format, perfect for input into further qualitative research, initial concept screening or workshop-based ideation.
• Ability to ideate across marketing and innovation topics ranging among product/service innovation, brand positioning, packaging, point of sale, activation and communication ideas.
• Platform-based service delivery allowing for an affordable pricing model.

This new crowdsourcing format has been developed by eYeka in order to better serve market researchers, both within brands, market research agencies and planning departments in agencies, who need a fast and affordable crowdsourcing-based ideation solution. Consumer & Market Insights (CMI) professionals can leverage the ideas as an instant ideation tool that can be used as stimulus for focus groups, creativity workshops, qualitative research or initial concept screening.

eYeka Express has already been used by a number of eYeka clients. A global leading beer company sought inspiration for its product positioning, a leading food marketer asked for communication ideas for baby nutrition products, Continental Foods has sourced activation ideas for its instant soup brand, and PepsiCo has asked for naming ideas for its Quaker Oat and Milk Powder.

In another project, the innovative hospitality company SilverNeedle crowdsourced product and service ideas that would change business travellers’ hotel experience. The client received 85 ideas from over 30 countries and was delighted with the variety of the submissions that allowed to push their thinking beyond what they would have expected to be possible.

“We were overwhelmed by the quality and creativity of your responses. Our shortlist of potential winners inspired debate, and further ideas of our own, opening many new doors and possibilities for our brands. Our chosen winners were unique, forward thinking and on brand. Each has inspired us to look harder at our product offering and brand story, with opportunities to integrate the ideas into our hotels in the very near future.” Paul Emmerson, VP Brand Management, SilverNeedle

“I have used eYeka Express for a major research project, conducted for a global leading food corporation which wanted to get fresh ideas on how to improve its customers’ consumption experience. I have been very positively surprised by the creativity of the ideas, the depth of the thinking and the speed with which these poured in from all over the globe. I see eYeka Express as a fantastic tool to get out-of-the-box ideas directly from consumers, which allows me as qualitative research expert to deliver better work. The combination of crowdsourcing and my agency’s analytic eye is a real source of inspiration for my clients.” Pascale Dor, Managing Director, IdView Market Research Agency

“We have been getting a lot of requests from market researchers in the last months; not only agency professionals who want to tap into our community, but also companies whose CMI departments have understood the power of crowd creativity. Having considered their needs carefully, we came up with a “light” version of our traditional contests. It’s fast and cost-effective while still being creative and global – and that is why our clients have expressed a lot of interest in eYeka Express. We are not surprised that our first projects went so well, and we are now proud to release this format officially.” Nicolas Borgis, VP Product, eYeka