Dec 14th 2021

Knocking it out of the park with November’s coverage highlights 

In November, the Babel team welcomed our newest member, Pippa Cranham, who joined us as a director. Already Pippa has hit the ground running, doing some fantastic work for our new business portfolio. Also last month, our senior team enjoyed a night away in Surrey, for a 2022 planning and strategy meeting; an excellent opportunity to reflect on the successes of 2021 and begin looking to the year ahead. Amongst all of this excitement, the Babel team continued to deliver outstanding results for our clients. Here are just a few of my top highlights from a brilliant month of coverage across our campaigns. Enjoy!

November saw client Acquia release its fourth yearly Customer Experience report. Among other headline-grabbing findings, the report found that 39% of UK consumers still don’t trust marketers with their personal data. Acquia’s robust findings and Babel’s dedicated media outreached meant coverage was secured in the likes of leading marketing publication, The Drum.

Meanwhile, trading platform Robinhood became one of the latest victims of ransomware as part of (another) string of attacks. On the 3rd of November, the company experienced a data breach exposing the information of more than seven million customers. Following the news, the Babel team were quick to distribute a rapid response to the Metro from our client Orange Cyberdefense’s UK director, Chris Deverill. He discussed the importance of implementing ongoing cybersecurity training and awareness.

We leveraged Gartner’s most recent findings on spending on Artificial Intelligence (AI) over the next two years to highlight data from client, IFS, which demonstrated a real difference in professional attitudes to AI in the workplace. Only 25% of UK professionals were concerned their job could be lost to AI, the data showed, compared to a global average of 40%. The research, which was covered by IT Pro, shone a light on spend vs national attitudes and found a stark difference in how AI is perceived by the people it was most likely to impact.

Further covered this month was secured in leading enterprise technology publication Tech Crunch. Following the ongoing semiconductor chip shortage, Asa Forsell, senior product manager for client Qt, provided insight into how manufacturers can mitigate the impacts felt by the shortage. She talked about the importance of collaboration between developers and designers, drawing on data from a Forrester study commissioned by Qt.

Hot off the heels of COP26 and amid a domestic energy crisis, GenCell’s CEO, Rami Reshef, spoke to The Express’ Jacob Paul about how the UK government can meet its hydrogen ambitions whilst reducing its dependency on foreign imports. This is particularly important against the backdrop of heightened geopolitical tensions with Russia.

And last but by certainly no means least: in light of the rapid digital transformation of businesses globally, client LTI’s Ashish Verekar, head of cloud-native, shared his top tips for cloud adoption with ITPro Portal. He provided insight on the seven best habits to adopt for highly effective cloud adoption and how best to ensure businesses maximise their full innovation potential.

And there we have it—another great month of coverage. Please get in touch if you want to hear more about any of the above or what we can deliver for you.


Imogen Thompson
Imogen Thompson Consultant