Cognatel Launches allpay Mobile for Landlords

Cognatel, London, 4 June, 2013: Cognatel, the MVNA (mobile virtual network aggregator) and mobile services provider, today announced that it is working with ET Telecom, the UK MVNO behind the launch of allpay Mobile, a mobile service created in partnership with payments specialist allpay. allpay Mobile, now being piloted by a range of housing associations, offers competitive rates and a unique rewards package that automatically contributes to the subscribing resident’s rental account.

The new mobile service offers housing association residents calling rates below those of major UK operators and uniquely, every time an allpay Mobile subscriber tops up, 10% will be saved towards their rent account. In addition, multiple allpay Mobile subscribers can contribute to the same rental account and call each other for free.

Tony Killeen, managing director at allpay commented: “Cognatel and ET Telecom provided us with the access to a major network provider and an innovative approach to service development. That has allowed us to launch this new service and provide a unique opportunity to reward residents without a shift in behaviour. We know the welfare reform is a challenging time for many of our clients and we hope that allpay Mobile will be one more way to help landlords curb arrears under Universal Credit.”

The pilot will run from June 2013 and has already seen huge demand from landlords wanting to take part. Family Mosaic, IDS Housing Association, Knowsley Housing, Trafford Housing Trust, Cestriaand Herefordshire Housing have all confirmed their place in the pilot.

Cognatel’s connectivity and access to mobile services through its robust network, billing and CRM infrastructure have dramatically simplified ET Telecom’s design and development of the allpay Mobile proposition. Mark Ashdown, CEO of Cognatel, explained: “At Cognatel, we are always looking to partner with companies who are looking for new and imaginative ways to deliver mobile services. This original business model allows allpay to implement a self-funding, revenue generating model that creates greater affinity with its customers. It is great to see more brands turn to mobile as an additional revenue stream and we look forward to demonstrating once again how we can bring such unique propositions to market.”

ET Telecom works with brands, enterprises and long distance international call providers to create and operate fully branded mobile services and is the MVNO behind the branded commercial proposition for allpay; complete with dedicated SIM card, pricing, marketing and customer support.

Darren Mikail CEO of ET Telecoms, said: “Now is the perfect time for brands to tap into the mobile services market. We are increasingly seeing them use mobile communications to tailor niche services for their customers. Companies like allpay are at the forefront of this change, offering their own branded services for their specific target audiences and, in the process, generating previously untapped revenue opportunities.”


Editor’s Notes:

allpay Mobile is a service operated in partnership with UK MVNO ET Telecom which operates with MVNA Cognatel using Vodafone UK’s network infrastructure.

Cognatel is a UK based company that equips brands with the technology and strategic support that allows them to launch sustainable mobile services. Cognatel’s core aim is to crash the barriers to entry for MVNOs bringing them to market faster and at a lower cost through having market leading technology infrastructure integrated into the Vodafone network and offering a fully hosted solution. Cognatel prides itself on helping brands to create branded mobile offers for their own specific target audiences and generate previously untapped revenue opportunities. Cognatel is currently working with a number of large brands including, CyCell (OwnFone, Age UK), WWF Wildlife Mobile, Donate Mobile, Kontakt and Ovivo, helping them to provide unique MVNO services.

allpay Limited offers the UK’s widest range of payment collection solutions. It works with 75% of the top 400 housing associations and over 100 local authorities offering them the full suite of payment options, allowing their tenants to pay rent and council tax through both of the major cash networks, PayPoint and Post Office®; with a debit or credit card over the phone or via the internet or through a smartphone using the allpay Payment App. 

It also collects via Direct Debit on behalf of organisations allowing them to set up instructions online and giving their customers the option to have payments collected on any date of the month. Find out more at

ET Telecom is one of the UK’s leading Mobile Virtual Network Operator (MVNO) with offices in Isle of Man and a partner network agreement with Cognatel in the UK. It provides rounded solutions for its MVNOs by offering enhanced commercial, operational support and fully managed services. See:


Written by

From the Babel team

Welcome to Babel
winning B2B technology PR.
We understand your business. We create compelling content. We always deliver.