Identifying the right audience
Security software naturally operates under the radar. Intercede wanted recognition for the good work it is doing in the UK and the US markets and to raise awareness of the growing importance of identity and credential management.
By basing a campaign around the bold declaration that passwords are dead, Babel laid a foundation on which to build Intercede’s messages to inform and educate businesses about the need for a more sophisticated form of identity verification and authentication both for people and devices. A consumer research campaign examined attitudes to mobile security and identity issues, including use of mobile financial applications.
At the start of the campaign Intercede was largely unknown in the media. Now, the company has a strong presence in technology, security, mobile and business media, its opinions and forecasts helping to inform in an age when identity is everything. Campaign results include multiple pieces of key coverage, including national and international print and broadcast in the UK and US.