Helping the media think big
Recommind had a strong background in the legal sector as an eDiscovery software brand but it wanted to be known further afield for its Big Data analytics as well. Big Data had already become a ‘bandwagon’ and was jam-packed with players trying to establish themselves.
Babel helped Recommind break out of this niche and stand out from the Big Data crowd with strong thought leadership, opinion pieces and customer case studeis in key technology, verticals and business and national publications.
In 2013, more than 40% of coverage related to Big Data and additionally Recommind was regularly covered by top tier business and national publications including The Economist, The Times, the Huffington Post and The Sunday Telegraph.