Rexona and Tip Top Start Crowdsourcing On eYeka

Paris, 5th August: In July, eYeka, the global market leader in creative crowdsourcing for marketers has won new clients like Unilever’s brand Rexona and Australian brand Tip Top. Along with existing clients like eBay, SK-II, Nescafé or Lux, for which eYeka has also launched new contests this month, these brands will crowdsource innovative ideas or branded content from the world’s biggest creative community.


  • Rexona, in a contest that will be launched this month, will be asking the community to submit entertaining, unpredictable yet motivating videos that show how underdogs can still achieve the highest levels in their passion. The winners will share €20,000 (£15,900) in prize money.


  • Tip Top, which produces a diverse range of wholesome sliced bread, gourmet bread, muffins, crumpets, bakery snacks and cakes, asked eYeka’s community for clever and creative packaging designs that will communicate the freshness and deliciouness of its products in supermarket. The winners of the “Fresh And Delicious Bread” contest will share a prize money of €5,000 (£4,000).


  • Nescafé launched the “Fresh Start” contest, in which the brand asks the community for engaging, modern and surprising videos that show how people are able to start something when inspired by a cup of NESCAFÉ. The total prize payout will be €25,000 (£19,900).


With these new brands on board, along with a host of challenges from returning clients like SK-II and eBay, eYeka has launched over 665 creative challenges on its platform, in response to which creators have submitted over 79,000 ideas. eYeka’s community currently has more than 285,000 creators from 163 countries across the globe making it the biggest creative community in the world.

With offices in Europe, Asia and Latin America, eYeka is quickly becoming the indispensable partner to brands who are looking to tap into the collective creative power of the crowd to source ideas and content to boost their marketing ROI. Anyone can participate in eYeka’s challenges

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