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Strategy

Segmentation

Maximise your delivery

To build strong foundations, you must first segment your market to understand the most valuable segments to target. With this laser focus, you can better position your brand for growth.

We support you in ironing-out your segmentation, targeting, and positioning with services that enable you to execute quickly. Once you have a clear understanding of your market segments, this insight becomes the foundation for all your business activities. It informs everything from your branded assets to your ongoing PR and marketing efforts, ensuring they are aligned with your target audience's needs and preferences. Maximising the delivery of your campaigns.

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Our clients

Who we've worked with

Case Studies

PR & Marketing with real business impact

Check out how we’ve delivered tangible results for clients from across the tech industry.

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Supporting you with strategy

Testimonials

What clients say about us

Patrick Lloyd-Bradley

Former Group Chief Marketing Officer - TXO

Babel’s support in crafting compelling content and securing international media coverage has been instrumental in elevating our brand. Their work has significantly contributed to our goal of championing sustainability in the telecom sector.

Gail van Dijk

Global Marketing Director - Communisis

Babel’s work is nothing short of impressive. A totally “on it” team with a rapid grasp of the brief, a clear vision, and an accomplished strategic proposal. If PR was an Olympic sport, they’d be medalling.

Tom Murphy

VP of Corporate Communications - Veeam

Babel were our EMEA hub and UK agency. They consistently beat their KPIs across both general coverage and landing signature stories. What stands out about Babel is their consulting-led approach where they partner closely to challenge our thinking to explore new angles to shift our brand perception.