Strategy
Targeting
Why?
Not every brand has unlimited resources to target every buyer in the market. At Babel, we believe being focused on a core set of target buyers will maximise the ROI of your marketing spend and activities.
We work with you to determine who your target audience is, define your ideal customer profile or buyer persona and, most importantly, detail the key Category Entry Points where you need to be to win. We then craft a compelling positioning statement for each ICP, ensuring you can reach them with the right message at the right time.
Our clients
Who we've worked with
Case Studies
PR & Marketing with real business impact
Check out how we’ve delivered tangible results for clients from across the tech industry.
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Related services
Supporting you with strategy
Market Research
More about Research
Segmentation
More about Segmentation
Positioning
More about Positioning
Tactics
More about TacticsTestimonials
What clients say about us
Patrick Lloyd-Bradley
Former Group Chief Marketing Officer - TXO
Babel’s support in crafting compelling content and securing international media coverage has been instrumental in elevating our brand. Their work has significantly contributed to our goal of championing sustainability in the telecom sector.
Gail van Dijk
Global Marketing Director - Communisis
Babel’s work is nothing short of impressive. A totally “on it” team with a rapid grasp of the brief, a clear vision, and an accomplished strategic proposal. If PR was an Olympic sport, they’d be medalling.
Tom Murphy
VP of Corporate Communications - Veeam
Babel were our EMEA hub and UK agency. They consistently beat their KPIs across both general coverage and landing signature stories. What stands out about Babel is their consulting-led approach where they partner closely to challenge our thinking to explore new angles to shift our brand perception.
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