Why?
Not every brand has unlimited resources to target every buyer in the market. At Babel, we believe being focused on a core set of target buyers will maximise the ROI of your marketing spend and activities.
We work with you to determine who your target audience is, define your ideal customer profile or buyer persona and, most importantly, detail the key Category Entry Points where you need to be to win. We then craft a compelling positioning statement for each ICP, ensuring you can reach them with the right message at the right time.
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PR & Marketing with real business impact
Check out how we’ve delivered tangible results for clients from across the tech industry.
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Supporting you with strategy
Market Research
Our research aligns your marketing campaigns with customer and segment data from your market.
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Segmentation
We help you to segment your audience, develop buyer personas and target your audiences effectively.
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Positioning
Grow your business with the right positioning, targeting, and brand messaging.
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Tactics
Reach customers with mass marketing tactics that range from the top to the bottom of the funnel.
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What clients say about us
Patrick Lloyd-Bradley
Former Group Chief Marketing Officer - TXO
Babel’s support in crafting compelling content and securing international media coverage has been instrumental in elevating our brand. Their work has significantly contributed to our goal of championing sustainability in the telecom sector.
Gail van Dijk
Global Marketing Director - Communisis
Babel’s work is nothing short of impressive. A totally “on it” team with a rapid grasp of the brief, a clear vision, and an accomplished strategic proposal. If PR was an Olympic sport, they’d be medalling.
Tom Murphy
VP of Corporate Communications - Veeam
Babel were our EMEA hub and UK agency. They consistently beat their KPIs across both general coverage and landing signature stories. What stands out about Babel is their consulting-led approach where they partner closely to challenge our thinking to explore new angles to shift our brand perception.
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Contact Address
Bolsover House, 5-6 Clipstone Street, London W1W 6BB
General Enquiries
enquiries@babelpr.comNew Business
newbusiness@babelpr.com