The value of social media within consumer campaigns is well understood but the terms B2B and social media don’t usually go hand in hand. Many brands have tried and failed to implement B2B social campaigns but if you’re attempting to use Facebook to promote you brand, unless it’s for recruitment, you may struggle to make your message heard on what is a heavily consumer focused platform. But, if you invest time and effort in developing highly targeted and measurable campaigns across other channels you can succeed in engaging with those audiences.
Here at Babel PR we have delivered B2B campaigns for a number of different clients, focusing primarily on Twitter and LinkedIn. We don’t dismiss Facebook, but when you consider how mainstream it is, you soon realize it’s not the best place to begin a serious conversation with an influencer or a decision maker. By being active on Twitter you can get attention quickly, be seen as someone worth following and engaging with. Combine this with insightful commentary on LinkedIn and you can cement your credibility as a sector expert and thought leader.
We help clients win the hearts and minds of influencers and industry peers using the shorthand of Twitter and the long hand – and more substantial dialogue – that LinkedIn offers. We do this by engaging directly with key targets. We enable brands to connect with the influencers and decision makers that matter to them. But we don’t do this in isolation. We understand that traditional PR and social media operate in tandem. So when a piece of coverage or comment appears in target media, we make sure the result is broadcast on social media channels too. We also know that as a brand you want to be seen to be involved in industry conversations and debates that are relevant to you. So we ensure that you are an active and informed source of information on social media, topical and up-to-date. We are reactive and proactive but the output is always well-timed and well-received.