Sky and NOW TV launch a new affiliate marketing programme with affilinet

Sky and its online TV streaming service NOW TV have launched a new affiliate marketing programme with affilinet.

One of the leading affiliate networks in Europe, affilinet’s powerful performance marketing capabilities will enable Sky and NOW TV to target both new and existing customers. They will be able to deliver highly targeted data-driven advertising while extending reach through access to affilinet’s extensive network and new intelligent ad formats.

“We are excited to launch this new programme with affilinet.  Our focus is on delivering high quality sales through the affiliate channel and we will be working closely with the affilinet team to increase our reach across a diverse and targeted range of websites” says Olivier Claude, Marketing Controller at Sky.

“In an exciting and ever changing marketing environment we will be working with affilinet to increase our brand reach and drive customer acquisition through the affiliate channel” says Jenna Pain, Senior Digital Marketing Manager at NOW TV.

“There is a strong desire and need for advertisers in the affiliate channel to reach out beyond the top 20 affiliates in any given network, to target prospective customers” said Helen Southgate, Managing Director, affilinet. “But then you need to be able to manage hundreds, if not thousands of affiliates at scale. With affilinet’s automation and tracking capabilities, Sky and NOW TV will gain reach across thousands of sites to execute targeted campaigns.”

Sky and NOW TV will be using affilinet’s new intelligent ad formats, data-driven advertising, and expert account management team to deliver an industry leading affiliate programme.