Oct 7th 2021

Swooping into September – coverage highlights

September is the time we close off the third quarter of the year and look towards those final months of 2021 (where is this year going?!?). During the month that hosted the iconic London Tech Week, the Babel team was once again working hard to secure our clients some fantastic pieces of coverage. And it’s now that we get to my favourite time of the new month; when I have the opportunity to pick my top five pieces of coverage from September. So, without much further ado, here they are. Enjoy!

The Babel team continued to celebrate female leaders in the tech industry. Senior product manager for client QT, Asa Forsell, sat down with Forbes journalist Tracey Welson-Rossman, to talk about her journey into the tech industry and her role at a global software company.

This year, we’ve seen governments and organisations rush to cut carbon emissions in a bid to reach global carbon emission targets. Currently, the telecoms industry makes up a staggering 3% of all global energy consumption. With this in mind, the Babel team worked closely with hydrogen fuel cell client, Gencell, and its CEO, Rami Reschef, who spoke with Reuters about how the implementation of hydrogen can help the telecoms industry wean itself off an intensive power infrastructure.

When it comes to patch security and management, client Orange Cyberdefense is ideally placed to shed light on the topic. With extensive expertise in managed threat detection, the Babel team secured an opportunity for Charl van der Walt, head of security research at Orange Cyberdefense, to chat with The RegisterCharl sat down with journalist Davey Winder to discuss the issue of untested patches and what organisations must do to prevent gaps within organisational threat detection.

Alongside the race to cut emissions this year, we have also seen the ongoing struggles of the computer chip shortage. Cindy Jaudon, regional president for client IFS, a global enterprise software solutions provider, sat down with CNN’s Chris Isidore, to discuss the issues of the current supply chain shortage and the problems it’s bringing across a multitude of industries.

Following news that the Bank of England is to advise firms to promote their own ‘RegTech’ products, Babel worked with client NorthRow to secure an editorial opportunity with International Banker on the case for accelerating the adoption of regtech.

And last but certainly by no means least, this month, the Babel team had the opportunity to welcome our client TelcoDR to London. Founder and CEO DR’s week was jam-packed with engagements, including face time with the UK’s telecoms media. Our personal highlights included sitting courtside for a tennis match between DR and TelcomTV’s Ray Le Maistre, and listening in to journalists Scott Bicheno and Iain Morris filming DR’ starring role in their Telecoms.com podcast.

And there we have it—another great month of coverage all-around. If you would like to hear more about any of the above or what we can deliver for you, please do get in touch.


Imogen Thompson
Imogen Thompson Consultant