Why tech will be the key to a cracking Christmas for retailers
The rollercoaster ride of 2020 has no doubt been the most hair raising for retailers. The initial COVID-19 enforced UK lockdown, lasting three and a half months, had a devastating
How high fashion is using high tech to deliver new customer experiences
Fashion has always been a hotbed for innovation, and has traditionally harnessed the latest in tech and industry developments to better business outcomes. The mills of the industri
TV technology, slot machines and Elvis? It must be NAB….
Babel has worked with companies in the broadcast, video and media space for many years, and as part of this has delivered countless NAB campaigns. Our expertise in this sector mean
Mobile World Congress day II: An immersive experience
Visiting another country is all about immersing yourself in the culture and customs, and Mobile World Congress this year had a similarly immersive theme. It’s no longer enough to
AR can take the baton of fan engagement…and run with it!
Augmented Reality, or AR, is mobile tech’s cool kid. It’s a technology that once seemed to only exist in superhero or sci-fi movies, but now is so widely used that everyone and
Black Mirror – is this the harrowing reflection of our future?
As we waved goodbye to 2017, Netflix served up a riveting late-Christmas present in the form of the eagerly anticipated fourth season of Black Mirror. For those who are unfamiliar
Pokémon Go turns one – what’s next for augmented reality?
This time a year ago, millions of people had turned into walking, phone-watching zombies. Night of the Living Dead it was not – instead Pokémon Go was at the peak of its popular
The business of broadcast
Broadcast took centre stage at Mobile World Congress 2017, during which arguably the most high profile keynote speaker was neither a telecoms veteran nor a mobile magnate, but Netf
Whatever your resolutions and predictions, security must still be paramount
Ok, it’s a pretty obvious statement, but now is the time of year when every publication (and PR agency blog for that matter) is filled with pieces looking at predictions and reso