Three marketing trends we should leave behind in 2024
2024 was the year of the B2B marketing renaissance. Brand building is on the top of every marketer’s mind, as we move away from selling features and benefits to create emotio
Babel Beginnings: Eve Baird
In the latest edition of Babel Beginnings. we’re spotlighting our newest Junior Campaign Executive, Eve Baird, who shares her thoughts from her time so far at Babel
Babel Beginnings: Rayhaan Folarin
We’re always evolving here at Babel and recently welcomed several new team members. To get to know them and learn about their experiences as industry newcomers, we’ve launc
Telecom operators demand justice, ransomware payments must die and X wants to be your bank account – The October Tech Digest
Greetings fellow tech enthusiasts! We are entering the season of hot water bottles (I sleep with one every night!), autumnal leaves, roasts, and Thanksgiving preparations. With the
Casino chaos, Apple opens up to open banking and Huawei creating clouds for Sky – The September tech news digest
Autumn is officially upon us! The pumpkin spice teas and lattes are brewing, the first leaves are starting to fall and the sweet smell of rain is filling the air. As the transition
Another jam-packed July: An insight into our clients’ July coverage
Despite the summer months ongoing and ‘vacation-mode’ pending, the Babel team has worked hard to ensure their clients’ coverage was as busy as ever. Here is just a glimpse of
Elon’s X era, cosmetic crisis, changes for BT and soil health – The July News Digest
As we transition into August, we find ourselves at the very “peak” of British summer – when one minute it’s hot and the next…it’s pouring. The weather clearly likes
The power of communication in media relations
In an ever-changing PR industry, one thing that will never change is the importance of media relations. Everything we do, whether you’re selling in a new piece of research for
MOVEit madness continues, Meta’s new baby and big moves for 5G – The June Tech Digest
As the PR world puts it, we find ourselves in the kick-off of silly season – the temperatures are up, offices are maxing their aircon, and people are either on leave or fanni
AI in PR – will our kids be able to follow our career paths? I asked mine to find out
I won’t reveal the exact year that I did my work experience while at school, but you can probably guess that the words “Twitter” and “Facebook” were mere figments in the