How to host a virtual event: advice from a PA journalist
Mobile World Congress was the first major tech sector event to be cancelled due to COVID-19 back in February. At the time, many businesses wondered how they’d manage to go ahead
Women in leadership: a six-point plan for professional development in PR
Seventy-eight per cent of CEOs in the top 30 PR agencies are men, despite the fact that women represent two thirds of the global PR industry. What’s holding women back from l
Leadership in PR: a day in the life of an MD
This week, Babel Consultant Jessie sat down (virtually) with Jenny Mowat, to find out more about leadership in PR, and the day to day life of an MD. What does a typical day look li
Babel’s virtual event: beyond the webinar
For businesses, events are a crucial means of engaging with customers and prospects – and the media. In the UK, the events industry is worth around £42.3 billion, with around 1.
Media relations during lockdown: thoughts and tips
Here are my observations on how the PR industry has changed and the challenges this has presented from a day-to-day media relations perspective
Planning your communications strategy for H2
Many businesses are now in the position of planning for the second half of what has been one of the most unpredictable and disruptive years in memory. However, some businesses will
Kindness matters at Babel
The COVID-19 pandemic has impacted everything it has touched. The economy, our communities, our mental health. It has also highlighted the need for kindness, which is especially im
Why you need a PR tool stack
There are few barriers to entry in public relations. Technically, there’s nothing to stop anyone with a phone and email account practising PR. While that is the case, most profes
Joe Exotic is Netflix’s Tiger King, but Carole Baskin is the SEO Queen
Before we start, have you seen Tiger King on Netflix? If you have, great. HOW insane is that series!? If you haven’t, then I’m willing to sacrifice our dwell time (more on that
COVID-19: Reaction from the tech community
Are we in challenging times or are they strange times? Or maybe these are unprecedented and uncertain times? I think it safe to say that none of these adjectives quite do justice t