What PR can learn from politics during a crisis
If we think of well-known crises and the key communications activity that took place within them, we often think of politics and political leaders. As we continue to experience the
Ensuring your media relations programme adapts to the challenge
Coronavirus has created challenges for every industry, and PR certainly isn’t exempt. Due to changes and unpredictability in the news agenda, in recent weeks we, as PR profession
How to build your brand and host virtual events in a locked down world
2020 was set to be a stellar year for sports fans – the Olympic Games and football’s European Championships were a recipe for a sizzling summer. Following the cancellation of b
Why relationships and empathy are now more important than ever in PR
I am writing this, and you may well be reading this, from the comfort of your own home. I would much rather be spending my working day in our central London office, enjoying the co
MWC Barcelona didn’t happen; what happened instead?
On February 12th 2020, roughly one week before most of the press and technology industry were set to leave for Barcelona, the GSMA announced that they were cancelling MWC 2020 tr
Influence in absence – why MWC’s cancellation will force a rethink of the trade show format
So MWC20 Barcelona is no more, and the telecoms industry has been left scrambling to mitigate the fallout from the cancellation of its preeminent trade show. Some companies have
A day in the life of a digital marketer in the world of PR
As the newest recruit to be welcomed to the Babel family, supporting the agency’s marketing efforts as a marketing consultant and with digital work for clients, I would like to i
PR analytics: data, creativity, and insights
What do dog food and the UK government have in common? Both rely heavily on analytics for effective PR! I wrote recently about measurement in PR. You might have guessed it’s a re
Why video didn’t kill the radio star
As it’s World Radio Day, we wanted to take this opportunity to celebrate everything about the medium that connects audiences and communities around the world. No other medium has