Joe Exotic is Netflix’s Tiger King, but Carole Baskin is the SEO Queen
Before we start, have you seen Tiger King on Netflix? If you have, great. HOW insane is that series!? If you haven’t, then I’m willing to sacrifice our dwell time (more on that
COVID-19: Reaction from the tech community
Are we in challenging times or are they strange times? Or maybe these are unprecedented and uncertain times? I think it safe to say that none of these adjectives quite do justice t
What PR can learn from politics during a crisis
If we think of well-known crises and the key communications activity that took place within them, we often think of politics and political leaders. As we continue to experience the
Ensuring your media relations programme adapts to the challenge
Coronavirus has created challenges for every industry, and PR certainly isn’t exempt. Due to changes and unpredictability in the news agenda, in recent weeks we, as PR profession
How to build your brand and host virtual events in a locked down world
2020 was set to be a stellar year for sports fans – the Olympic Games and football’s European Championships were a recipe for a sizzling summer. Following the cancellation of b
Why relationships and empathy are now more important than ever in PR
I am writing this, and you may well be reading this, from the comfort of your own home. I would much rather be spending my working day in our central London office, enjoying the co
MWC Barcelona didn’t happen; what happened instead?
On February 12th 2020, roughly one week before most of the press and technology industry were set to leave for Barcelona, the GSMA announced that they were cancelling MWC 2020 tr
Influence in absence – why MWC’s cancellation will force a rethink of the trade show format
So MWC20 Barcelona is no more, and the telecoms industry has been left scrambling to mitigate the fallout from the cancellation of its preeminent trade show. Some companies have
A day in the life of a digital marketer in the world of PR
As the newest recruit to be welcomed to the Babel family, supporting the agency’s marketing efforts as a marketing consultant and with digital work for clients, I would like to i