The creativity in PR conundrum
What makes a PR campaign ‘creative’? How can you encourage creativity among your team? And what must creative content deliver for clients? The answers to these questions are ju
Eyes are the prize at IBC2019
Friday nights in the Bradshaw household followed a very familiar pattern when I was growing up. We’d come together after a long week of work or school, order an Indian (lamb tikk
Stemming the cyber flow
It’s no secret that as a society we are increasingly reliant on technology to survive. Whether it is critical communications, healthcare technology, or even automation in factori
The agritech transition: from nice-to-have to necessity
It’s August; the sun’s out and for farmers up and down the country, it is the busy harvesting period. I’m a farmer’s daughter. Both sides of my family have farmed for gener
2019: a year of experiential stunts
Stranger Things and New Coke This partnership came about because Coca-Cola released its infamous New Coke during 1985 when Stranger Things season three is set. New Coke was widely
Building a dream PR team to top the league
We’re into August now, which means I’m allowed to talk about football at work again. Sorry everyone else, it’s happening, so just get on board with it…. The Premier League
Top five marks of great PR company culture
As Babel’s newest recruit, I’ve very recently been through the arduous process that is job hunting. Despite its tiresome nature, it’s been extremely eye-opening, giving me th
Designing collaborative stories to boost media coverage
The collaborative story This is a practice by which we find a common thread between two or more of our clients, and then pitch a joint briefing to a journalist to offer a rounded v
Chasing causality: How to measure PR realistically
In physics, ‘causality’ is the relationship between cause and effect. An effect on an event has to have happened due to a cause in its past. On paper the logic of this is s
Tips for creating your brand messaging
American business executive Meg Whitman once said: “When people use your brand name as a verb, that is remarkable.” It obviously helps having a short, snappy and distinctive na