Top five marks of great PR company culture
As Babel’s newest recruit, I’ve very recently been through the arduous process that is job hunting. Despite its tiresome nature, it’s been extremely eye-opening, giving me th
Designing collaborative stories to boost media coverage
The collaborative story This is a practice by which we find a common thread between two or more of our clients, and then pitch a joint briefing to a journalist to offer a rounded v
Chasing causality: How to measure PR realistically
In physics, ‘causality’ is the relationship between cause and effect. An effect on an event has to have happened due to a cause in its past. On paper the logic of this is s
Tips for creating your brand messaging
American business executive Meg Whitman once said: “When people use your brand name as a verb, that is remarkable.” It obviously helps having a short, snappy and distinctive na
Top 5 summer reads for PR and marketing professionals
Well, the summer is upon us (for now) and for many of those in work it means a bit of a summer break. I’ve had mine, soaking up sun, sherry, and cheese in Jerez de la Frontera, a
Why the PR show must go on despite the summer shutdown!
The never-ending Brexit debacle; the plight of Theresa May and the battle to succeed her as Prime Minister; the fractious diplomatic situation developing with Iran; “the wacky am
Babel expands senior management team with new appointments
Appointments of Jenny Mowat as UK Managing Director, Matt Humphries as International Director and Joanna Timmermann as Head of Creative, Content and Integration
Three steps for creating social media campaigns with impact
Before the internet became a one-stop-shop for information, the number of touchpoints a brand had with its target audience was limited. Today, with the internet at our fingertips,
The right way to take your PR global
With H1 now behind us, many brands are refining plans for the second half of the year. For those with expansion on their mind, this can mean taking their brand communications inter
Behaving like Children: Unleashing Creativity
I recently conducted a training workshop around ‘generating creativity’ for a group of people who tend to be more in the ‘logically thinking, planning space’. The aim