Cyberfrenzy, emergency alerts gone wrong and the EU/Chat GPT battle – The April Tech Digest
We have entered a new month and you know very well what that means… new headlines of course, and more rocky bumps and exciting news for the tech sector. It is obvious that the te
When it comes to comms, what really helps tech companies get noticed and invited to the pitch parade?
These were the questions we mulled over in-depth as a team late last year. Truly understanding exactly what role PR and marketing communications plays in ensuring that B2B technolo
Developing my PR ‘skills for life’ with Babel
Happy National Apprentice Week! This year, the theme is centred around ‘skills for life’ which reflects on how apprenticeships provide individuals with the opportunity to devel
The return of the ‘real’ Mobile World Congress: three tips for a winning tradeshow PR campaign
It’s exactly three weeks until Mobile World Congress (MWC) opens in Barcelona. That first day, 28th February 2022, will also mark three years since the event – the most importa
What emerging trends will impact PR in 2022? Industry insiders share their thoughts for PRCA event
At the end of last year, several of the Babel team shared their predictions for PR and communications in 2022. Shunning social media, using PR to support recruitment strategies, an
The top news in tech: the January digest
In January, the World Economic Forum released its 2022 Global Risks Report, with cybersecurity failure named as one of the top risks facing society today. This certainly comes as n
A look back at Babel’s December coverage highlights
Can you believe we’ve almost made it through the first month of 2022 (and the infamous ‘Blue Monday’)!? December seems a world away, but, to boost spirits on a co
Four years at Babel: Some favourite things
This month marks four years at Babel for me. It’s crazy to take a step back and think it’s been an entire Olympiad since I was applying, or that I’ve now done the equivalent
Tech for good: greentech in 2022
If you’re a Babel blog regular, you’ll have seen that at the end of last year I predicted 2022 will see a surge in technological innovations aimed at battling climate change, a
Media sponsorship: getting strategic with your media buying
Media sponsorship continues to be an important facet of many of our clients’ integrated media strategies. Done right, it’s not only a channel for message amplification and incr