The power of communication in media relations
In an ever-changing PR industry, one thing that will never change is the importance of media relations. Everything we do, whether you’re selling in a new piece of research for
MOVEit madness continues, Meta’s new baby and big moves for 5G – The June Tech Digest
As the PR world puts it, we find ourselves in the kick-off of silly season – the temperatures are up, offices are maxing their aircon, and people are either on leave or fanni
AI in PR – will our kids be able to follow our career paths? I asked mine to find out
I won’t reveal the exact year that I did my work experience while at school, but you can probably guess that the words “Twitter” and “Facebook” were mere figments in the
Telecoms job cuts, Cl0p targets further victims, and the AI Godfather waves goodbye – The May Tech Digest
It’s summer: the sun is shining and London’s parks are packed, with the sweet smell of ice lollies and SPF hanging in the air. But despite the sunny outlook, some of the headli
The role of security research and threat intelligence in cybersecurity PR
Hacking once existed only in the shadows, but due to the sheer volume of cyber-attacks, it’s forced its way into the mainstream business and news agenda. Despite its prominence i
Cyberfrenzy, emergency alerts gone wrong and the EU/Chat GPT battle – The April Tech Digest
We have entered a new month and you know very well what that means… new headlines of course, and more rocky bumps and exciting news for the tech sector. It is obvious that the te
When it comes to comms, what really helps tech companies get noticed and invited to the pitch parade?
These were the questions we mulled over in-depth as a team late last year. Truly understanding exactly what role PR and marketing communications plays in ensuring that B2B technolo
Developing my PR ‘skills for life’ with Babel
Happy National Apprentice Week! This year, the theme is centred around ‘skills for life’ which reflects on how apprenticeships provide individuals with the opportunity to devel
The return of the ‘real’ Mobile World Congress: three tips for a winning tradeshow PR campaign
It’s exactly three weeks until Mobile World Congress (MWC) opens in Barcelona. That first day, 28th February 2022, will also mark three years since the event – the most importa
What emerging trends will impact PR in 2022? Industry insiders share their thoughts for PRCA event
At the end of last year, several of the Babel team shared their predictions for PR and communications in 2022. Shunning social media, using PR to support recruitment strategies, an