PR learnings: Creating a winning team
It’s not often in the world of tech PR that our working worlds collide with our outside interests. But this month, for my colleagues Dan, Ed and I, we were very privileged to att
Reading and learning – not just for children and not just for World Book Day
Last Thursday marked World Book Day. Now in its 22nd year, the UNESCO-recognised initiative is a celebration of literature and reading, acknowledged in over 100 countries worldwide
MWC PR and the massive marketing opportunity
As we return to ‘normality’, after an extremely busy and successful MWC, I’ve been reflecting on the new technologies I saw, some exciting some not, as I walked round the hal
Quickfire MWC questions – Katie, and making a success of MWC
In the run-up to what is arguably one of the biggest tech trade shows on earth, MWC, we’ve set Alan Partridge (Ben Cole) on our telecoms sector wizards. With razor-sharp wit and
CES Trends: what to expect at this year’s show
Kicking off today, annual tech bonanza CES is one of the most anticipated events of the year. With more than 4,400 exhibiting companies and nearly 200,000 attendees from all over t
The future of public relations: 10 PR trends for 2019
From artificial intelligence (AI) and influencer marketing to ethics and diversity: 2019 is set to be another year of disruption for the communications industry. As we head into th
Babel appointed UK comms agency for Dashlane
Dashlane, one of the world’s most trusted digital security companies, has appointed Babel as its UK agency of record, tasked with building local market awareness for the fast-gro
Winning friends and influencing people at MWC Barcelona
The BBC, Reuters, Capacity and Ovum share their thoughts at Babel’s panel event MWC Barcelona has become a key fixture in the telecoms industry, drawing over 100,000 attendees ea
How to approach Black Friday from a tech PR perspective
The US-born shopping bonanza first made its way to the UK in 2010 via Amazon. It wasn’t until 2013 that Black Friday started to make waves on our high streets, when Walmart-owned
The press release is dead, long live the press release!
For the past few years, PR professionals have been proclaiming that the press release is ‘dead.’ Yet despite this mantra, thousands of releases are distributed every day. So is