The future of public relations: 10 PR trends for 2019
From artificial intelligence (AI) and influencer marketing to ethics and diversity: 2019 is set to be another year of disruption for the communications industry. As we head into th
Babel appointed UK comms agency for Dashlane
Dashlane, one of the world’s most trusted digital security companies, has appointed Babel as its UK agency of record, tasked with building local market awareness for the fast-gro
Winning friends and influencing people at MWC Barcelona
The BBC, Reuters, Capacity and Ovum share their thoughts at Babel’s panel event MWC Barcelona has become a key fixture in the telecoms industry, drawing over 100,000 attendees ea
How to approach Black Friday from a tech PR perspective
The US-born shopping bonanza first made its way to the UK in 2010 via Amazon. It wasn’t until 2013 that Black Friday started to make waves on our high streets, when Walmart-owned
The press release is dead, long live the press release!
For the past few years, PR professionals have been proclaiming that the press release is ‘dead.’ Yet despite this mantra, thousands of releases are distributed every day. So is
Debunking common PR myths
I’m sure many PR professionals will agree; public relations is one of the most misunderstood of industries. When I ask friends and family if they know what I do, I’m usually me
Influencers unite to discuss MWC19 Barcelona
[vc_row][vc_column width=”2/3″][vc_column_text]Most people associate this time of year with autumn leaves and darker nights. However, for mobile sector specialists like
What’s going on with cryptocurrency?
Having previously led some successful fintech PR campaigns for a number of clients, here at Babel we aim to keep abreast of news and trends in the sector. One of these we can’t h
Tackling the cyber security problem
You hear it on the news almost daily: a well-known company has been breached, often on a catastrophic scale. Cyber security has become one of the most urgent issues facing modern b
60 Seconds with Babel PR’s Ian Hood
Last week, Babel’s CEO and co-founder, Ian, spoke to Cision Gorkana about his years of experience in the PR industry, the rise of alternative media, and the importance of cre