Schmoozing in PR, and why it is good for PR professionals
When I told people that I was going into PR, aside from their complete and utter lack of knowledge as to what PR is and what exactly PR agencies do (which even now remains a debate
The value of video
Hi, I’m Troy McClure. You may remember me from such Babel blogs as ‘Krusty the Clown’s greatest PR missteps’… Okay, so that’s not a real Babel blog, but chances a
Can mankind live forever?
“Clearly, it is possible, through technology, to make death optional”. These are the words of Martine Rothblatt, founder of biotech firm United Therapeutics. This opinion is ec
How high fashion is using high tech to deliver new customer experiences
Fashion has always been a hotbed for innovation, and has traditionally harnessed the latest in tech and industry developments to better business outcomes. The mills of the industri
IBC 2018: what can we expect from this year’s show?
Amsterdam may be famous for its beautiful canals, charming architecture and so-called coffee shops. However next month, the city will once again become home to one of the world’s
Regulate social media, or risk endangering users
In my opinion, social media can be just as harmful as alcohol, drugs or crossing the road without looking both ways. Don’t agree with me? Let’s look at the facts. A 43-year-old
Keeping the Modern Festival Goer Connected
Last year I wrote a blog around mobile connectivity at Glastonbury and described it as being ‘pretty good’, but how easy is it to stay connected at other events? As we race thr
How can charities use tech to help those in need?
The bad and the ugly side of tech seems to hit the news most days, so it’s rare that we see the good that tech is doing. As a regular volunteer, I have a particularly close conne
Social media – achieving success
In my last blog I discussed relationships with media influencers, but what about social influencers? At Babel, we are seeing more businesses include social media support within RFP
Agritech: growing innovation
Writing about technological advances in the agriculture industry and precision farming is a guilty – and not-so-secret – pleasure of mine. Coming from farming heritage, I am al