How high fashion is using high tech to deliver new customer experiences
Fashion has always been a hotbed for innovation, and has traditionally harnessed the latest in tech and industry developments to better business outcomes. The mills of the industri
IBC 2018: what can we expect from this year’s show?
Amsterdam may be famous for its beautiful canals, charming architecture and so-called coffee shops. However next month, the city will once again become home to one of the world’s
Regulate social media, or risk endangering users
In my opinion, social media can be just as harmful as alcohol, drugs or crossing the road without looking both ways. Don’t agree with me? Let’s look at the facts. A 43-year-old
Keeping the Modern Festival Goer Connected
Last year I wrote a blog around mobile connectivity at Glastonbury and described it as being ‘pretty good’, but how easy is it to stay connected at other events? As we race thr
How can charities use tech to help those in need?
The bad and the ugly side of tech seems to hit the news most days, so it’s rare that we see the good that tech is doing. As a regular volunteer, I have a particularly close conne
Social media – achieving success
In my last blog I discussed relationships with media influencers, but what about social influencers? At Babel, we are seeing more businesses include social media support within RFP
Agritech: growing innovation
Writing about technological advances in the agriculture industry and precision farming is a guilty – and not-so-secret – pleasure of mine. Coming from farming heritage, I am al
Space and Brexit take centre stage at Farnborough International Air Show
Even before this year’s Farnborough International Airshow (FIA) had started, it was clear that space would dominate the agenda. The day before the event, the government announced
Death of the high street? How retail PR and social strategy can increase visitors
In the UK, it may seem like we’re spoilt when it comes to shopping. Many towns still have beautiful cobbled streets with boutique shops, there are out-of-town superstores serving
Serving up a team of tech PR champions – part 2
In part one of our Wimbledon blog, in honour of the most prestigious tennis tournament in the world, we looked at our male Babelites and compared them to some of the best players o