News hijacking: our approach to executing this key PR tactic
Issues jumping, or ‘news hijacking’ as it’s sometimes referred to, is an age-old PR tactic that helps clients’ stories and messages cut through the noise by providing immed
Part 2: How do you grab the media’s attention at MWC? Find out from the influencers that matter
Come and join us at Babel’s panel discussion on November 28th, at the h Club in Covent Garden On Thursday, Babel is hosting a breakfast panel discussion aimed at driving best-pra
2019 Election Debates: Why the messaging and delivery of our potential leaders missed the mark in the persuasive stakes
As the two main party leaders went head-to-head this week, trading blows in the first TV debate of this year’s general election campaign, it’s clear that neither leader managed
Part 1: How do you grab the media’s attention at MWC? Find out from the influencers that matter
Come and join us at Babel’s panel discussion on November 28th, at the H Club in Covent Garden Mobile World Congress (MWC) is the largest mobile event globally, bringing the most
What to consider when rolling out global communications campaigns
With Brexit (potentially – possibly, maybe, never – who knows) round the corner, or for businesses looking for wider marketing opportunities, the need to expand out of domestic
Campaigning gaffes and blunders: lessons from times past
The prime minister met with the Queen at Buckingham Palace last week, marking the official beginning of a five-week campaign period that will take the electorate to the polls on 12
MWC Barcelona 2020: Stay ahead of the pack
Meet the mobile influencers at Babel event in November Winter is coming! Now, while that phrase may signify bad omens for Game of Thrones fans, for technology communicators it’
House of PR Horrors – when brands take a terrible turn
It’s Halloween, and it wouldn’t be Halloween without a blog filled with putrefying puns and comical content. So, true to tradition, please enter Babel’s House of PR Horrors,
Broadcast #TechFest and the connectivity conundrum
If you’re reading this blog, you probably already know that Babel is a specialist tech and telco agency. Topics like 5G, low-latency and network slicing are as familiar to us as
Social media: the beans on toast of PR
Before technology allowed everyone, consumers and brands alike, to broadcast their reactions to every major and small event possible, the management of brand reputation seemed a sl