The impact of mass media on art
Because sometimes the weekends are about more than just going to the pub and watching sport (who knew?), I recently visited the Tate Modern and the exhibition, Media Networks. It s
The value of video
Hi, I’m Troy McClure. You may remember me from such Babel blogs as ‘Krusty the Clown’s greatest PR missteps’… Okay, so that’s not a real Babel blog, but chances a
How high fashion is using high tech to deliver new customer experiences
Fashion has always been a hotbed for innovation, and has traditionally harnessed the latest in tech and industry developments to better business outcomes. The mills of the industri
Keeping the Modern Festival Goer Connected
Last year I wrote a blog around mobile connectivity at Glastonbury and described it as being ‘pretty good’, but how easy is it to stay connected at other events? As we race thr
How can charities use tech to help those in need?
The bad and the ugly side of tech seems to hit the news most days, so it’s rare that we see the good that tech is doing. As a regular volunteer, I have a particularly close conne
Social media – achieving success
In my last blog I discussed relationships with media influencers, but what about social influencers? At Babel, we are seeing more businesses include social media support within RFP
Mobile World Congress Americas: who’s got the cutting edge?
In June 2016, CTIA partnered with the GSMA with the objective of bringing more diversity to the US’s largest telecoms trade show. And so, ‘GSMA Mobile World Congress Americas
Agritech: growing innovation
Writing about technological advances in the agriculture industry and precision farming is a guilty – and not-so-secret – pleasure of mine. Coming from farming heritage, I am al
Death of the high street? How retail PR and social strategy can increase visitors
In the UK, it may seem like we’re spoilt when it comes to shopping. Many towns still have beautiful cobbled streets with boutique shops, there are out-of-town superstores serving
Serving up a team of tech PR champions – part 2
In part one of our Wimbledon blog, in honour of the most prestigious tennis tournament in the world, we looked at our male Babelites and compared them to some of the best players o