Whitepaper launch: Navigating the nightmare before Christmas: How retailers can maximise share of voice and mind
Black Friday has been and gone, non-essential retailers have thrown open their doors (for a limited time only?), and the Christmas countdown has begun. And yet – both Debenhams a
Why tech will be the key to a cracking Christmas for retailers
The rollercoaster ride of 2020 has no doubt been the most hair raising for retailers. The initial COVID-19 enforced UK lockdown, lasting three and a half months, had a devastating
How to approach Black Friday from a tech PR perspective
The US-born shopping bonanza first made its way to the UK in 2010 via Amazon. It wasn’t until 2013 that Black Friday started to make waves on our high streets, when Walmart-owned