Trust, tech, and transformation: key takeaways from Babel’s Retail webinar
In the face of the COVID-19 crisis, it goes without saying that retailers are facing an unprecedented challenge. And for many, this challenge has proved insurmountable – trag
Why tech marketers should plan for 2021 with confidence
As soon as we started to appreciate the huge global significance of COVID-19, it was clear that the world of work would never be the same again. Now, six months since the start of
Agriculture 4.0 – why the digitalisation of farming is a smart choice
Farming is one of the oldest professions, with prehistoric records indicating it could date back as far as 23,000BC. And, like many other industries today, farming is experiencing
What it’s like to be on a micro-placement in the Virtual World
I had my routine all planned out. I’d wake up at half six (much to the despair of my university-influenced body clock), get dressed, eat a bowl of unbranded breakfast cereal and
Lockdown Learnings: What the pandemic has taught us about work, life, and everything in between
The pandemic has had an unprecedented impact on our personal and professional lives, and will do for a long time to come. Over the last few months, we’ve adapted to working from
How to host a virtual event: advice from a PA journalist
Mobile World Congress was the first major tech sector event to be cancelled due to COVID-19 back in February. At the time, many businesses wondered how they’d manage to go ahead
Leadership in PR: a day in the life of an MD
This week, Babel Consultant Jessie sat down (virtually) with Jenny Mowat, to find out more about leadership in PR, and the day to day life of an MD. What does a typical day look li
Babel’s virtual event: beyond the webinar
For businesses, events are a crucial means of engaging with customers and prospects – and the media. In the UK, the events industry is worth around £42.3 billion, with around 1.
Media relations during lockdown: thoughts and tips
Here are my observations on how the PR industry has changed and the challenges this has presented from a day-to-day media relations perspective
Planning your communications strategy for H2
Many businesses are now in the position of planning for the second half of what has been one of the most unpredictable and disruptive years in memory. However, some businesses will