Media sponsorship: getting strategic with your media buying
Media sponsorship continues to be an important facet of many of our clients’ integrated media strategies. Done right, it’s not only a channel for message amplification and incr
Babel’s virtual event: beyond the webinar
For businesses, events are a crucial means of engaging with customers and prospects – and the media. In the UK, the events industry is worth around £42.3 billion, with around 1.