Why ‘it’s PR, not ER’ has never rung truer
For many in PR, on the rare occasion something happens that feels truly catastrophic, your line manager will usually sidle up to you and tell you how they did much worse once to a
PR and communications predictions 2022
Will brands shun or stick with social media in 2022? How will businesses leverage PR to engage existing and prospective employees? And, in light of the recent covid announcement, w
Telco’s 2021 vision: The impact of covid-19 on marketing and media relations – from the journalists that matter
Over the past 18 months, the mix of covid-19, global lockdowns and the rapid switch to digital everything/everywhere/any time, has forced businesses to adopt different approaches t
How to produce a podcast in PR
Since it has been six months since the launch of Babel’s podcast, we thought it was a fitting time to reflect upon the success of the channel thus far. The Digital Communicators
Three myths about media briefings
Media briefings are one of the most important ways to get your message out. They provide the forum to go beyond what’s written in a press release, explain your views on bigger in
Spotlight Q&A with Joe O’Halloran, Networking Editor, Computer Weekly and Editor-in-Chief, Rapid TV News
As part of our regular Spotlight interview series we recently spoke to Joe O’Halloran, Networking Editor at Computer Weekly and Editor-in-Chief of Rapid TV News. The relationship
Top PR media pitching tips: Part II
Last week, I considered some top tips for engaging with key media. Now, for part II, I’ll report back on conversations I’ve had with journalists themselves, during which I unco
Media relations, and the importance of being a journalist’s best friend: PT I
Welcome to my first Babel blog! Having recently joined the London team, I wanted to focus on a topic which I personally feel is one of the most important within our industry: media
Do we need to call time on the Fourth Estate? Exactly what do we want from the media and journalists?
Freedom of the press is a cornerstone of British society. As long ago as 1787, Edmund Burke (an MP and a brilliant political theorist) told Parliament that ‘a Fourth Estate’ is
Fake news and future of media and PR
I recently attended the PRCA’s Future of the Media Landscape event in Westminster. The morning session featured experts from the PR and press industries who discussed the current