The making of a thoroughly modern PR professional
What skills do you need to be attractive to PR employers in today’s competitive environment? Like all agencies, at Babel, we compete for talent. But as I sift through CVs, I some
How high fashion is using high tech to deliver new customer experiences
Fashion has always been a hotbed for innovation, and has traditionally harnessed the latest in tech and industry developments to better business outcomes. The mills of the industri
Mobile World Congress: Getting the most out of media briefings
The Mobile World Congress countdown has reduced from weeks to days. Exhibitors may be busy finalising arrangements for the show, but we’d still recommend finding time to prepare
The business of broadcast
Broadcast took centre stage at Mobile World Congress 2017, during which arguably the most high profile keynote speaker was neither a telecoms veteran nor a mobile magnate, but Netf
Making a show at CES
Show’s over, folks. CES wrapped this week, and as millions of pounds worth of technology and intelligence were packed up and flown out of the Nevada desert, those following the s
Immersive experiences: PR’s New Year’s resolution
January is traditionally a period of reflection and resolution. So, what can we learn from PR strategies in the past, to improve reach, engagement and quality of campaigns going fo