Why the PR show must go on despite the summer shutdown!
The never-ending Brexit debacle; the plight of Theresa May and the battle to succeed her as Prime Minister; the fractious diplomatic situation developing with Iran; “the wacky am
The value of video
Hi, I’m Troy McClure. You may remember me from such Babel blogs as ‘Krusty the Clown’s greatest PR missteps’… Okay, so that’s not a real Babel blog, but chances a
Media relations, and the importance of being a journalist’s best friend: PT II
Weeks into joining the team at Babel, I wrote a blog on the importance and evolution of media relations. In part II, I share media relations tips and common pitfalls for the PR pro
Telecoms event season is under way – are you ready?
The telecoms event season is upon us again. More telecoms you say? It’s barely been 11 weeks since Mobile World Congress! Yet May and June will see a number of key telecoms event
Don’t write off written content
There was a time when the pen was mightier than the sword. The impact of the written word on society, politics, and the arts has been transformative, devastating and controversial.
(Issues) Jump and Shout, and Make Your Comments Stand Out
Constantly keeping a finger on the pulse with the latest stories and trends, and finding ways to engage with media discussions are key components of any PR campaign. At Babel, we
How to broadcast your message in the crowded VoD industry
The past decade has seen a seismic shift across the broadcast industry. Content-hungry viewers have moved from traditional linear TV viewing to accessing more personalised OTT opti