The return of the ‘real’ Mobile World Congress: three tips for a winning tradeshow PR campaign
It’s exactly three weeks until Mobile World Congress (MWC) opens in Barcelona. That first day, 28th February 2022, will also mark three years since the event – the most importa
The top news in tech: the January digest
In January, the World Economic Forum released its 2022 Global Risks Report, with cybersecurity failure named as one of the top risks facing society today. This certainly comes as n
Four years at Babel: Some favourite things
This month marks four years at Babel for me. It’s crazy to take a step back and think it’s been an entire Olympiad since I was applying, or that I’ve now done the equivalent
Do telecoms journalists plan on attending MWC 2022?
The question of whether key telecoms media will attend MWC Barcelona 2022 at the same levels as pre-covid, or instead report on it from the sidelines as many did this year, is an i
What MWC Barcelona has taught us about the future of trade shows
Yes, it was four months late and it was a scaled down and a hybrid event, but MWC actually happened in June; a huge triumph for the GSMA and a big positive for the telecoms and eve
A view from the Fira: Mobile World Congress Barcelona 2021
As the dust settles at the Fira Gran Via in Barcelona, following what should be described as a brave and necessary attempt at a return to normal, I wanted to reflect on my first ex
Three tips for an effective in-person Mobile World Congress 2021 strategy
Still planning on attending MWC? Here are three tips for how you can effectively plan and prepare for the show, despite all the uncertainty… When Nokia, Ericsson, Oracle and Face
What do telco media want? Babel spoke to TelecomTV’s Ray Le Maistre to find out…
At Babel, we work closely with clients across the technology and telecoms sector. But we also work very closely with our friends and allies in the media. This week, we thought we
Question marks over MWC Barcelona drive the requirement for a flexible marketing strategy this year
There are two big questions hanging over the heads of telecoms executives as they plan their roadmaps for 2021: ‘Will Mobile World Congress (MWC) Barcelona 2021 will definitely g
Why relationships and empathy are now more important than ever in PR
I am writing this, and you may well be reading this, from the comfort of your own home. I would much rather be spending my working day in our central London office, enjoying the co