The return of the ‘real’ Mobile World Congress: three tips for a winning tradeshow PR campaign
It’s exactly three weeks until Mobile World Congress (MWC) opens in Barcelona. That first day, 28th February 2022, will also mark three years since the event – the most importa
Do telecoms journalists plan on attending MWC 2022?
The question of whether key telecoms media will attend MWC Barcelona 2022 at the same levels as pre-covid, or instead report on it from the sidelines as many did this year, is an i
A view from the Fira: Mobile World Congress Barcelona 2021
As the dust settles at the Fira Gran Via in Barcelona, following what should be described as a brave and necessary attempt at a return to normal, I wanted to reflect on my first ex
What do telco media want? Babel spoke to TelecomTV’s Ray Le Maistre to find out…
At Babel, we work closely with clients across the technology and telecoms sector. But we also work very closely with our friends and allies in the media. This week, we thought we
Question marks over MWC Barcelona drive the requirement for a flexible marketing strategy this year
There are two big questions hanging over the heads of telecoms executives as they plan their roadmaps for 2021: ‘Will Mobile World Congress (MWC) Barcelona 2021 will definitely g
Influence in absence – why MWC’s cancellation will force a rethink of the trade show format
So MWC20 Barcelona is no more, and the telecoms industry has been left scrambling to mitigate the fallout from the cancellation of its preeminent trade show. Some companies have
Media planning ahead of MWC Barcelona 2020: creating a PR runway that works
With 2019 soon drawing to a close and one of the most significant events in the telecoms calendar fast approaching – we sat down with Paul Campbell for a Q&A on the best medi
“MWC is not the destination, it’s a stopping point on your journey”
[vc_row][vc_column][vc_column_text]Forbes, RCR Wireless, Comms Business and IDC share their thoughts on the telecoms trade show during Babel’s MWC panel event. It’s that time o
Part 1: How do you grab the media’s attention at MWC? Find out from the influencers that matter
Come and join us at Babel’s panel discussion on November 28th, at the H Club in Covent Garden Mobile World Congress (MWC) is the largest mobile event globally, bringing the most
MWC Barcelona 2020: Stay ahead of the pack
Meet the mobile influencers at Babel event in November Winter is coming! Now, while that phrase may signify bad omens for Game of Thrones fans, for technology communicators it’